Senior Content Strategist - PPC Copywriter

ClickGUARD is a SaaS startup operating in a domain where ad tech meets cybersecurity. Our platform helps Google Ads advertisers protect their investment and maximize their ROI by detecting and removing wasteful ad traffic from their advertising campaigns. We’ve built the absolute best solution for a significant problem for PPC advertisers, and we need your help taking it to the next level of user experience.

About the role

We're seeking a Senior Content Strategist - PPC Copywriter to make ClickGUARD the name the paid search industry cites when discussing wasted ad spend. This is NOT a generic broad blog-calendar content role. You're a former (or current) paid media practitioner who writes, and you'll use that credibility to build ClickGUARD's authority in the category. You'll own two connected assets: our industry benchmarks (the "State of Wasted Ad Spend" and "Click Fraud Benchmarks" that become the numbers agencies and media reference), and the founder's voice, turning decades of point of view on click fraud and invalid traffic into content and YouTube scripts practitioners actually respect.

Your superpower is turning expertise into authority: you have managed paid accounts yourself, so you write to media buyers as a peer. You don't just produce content; you build credible content libraries that are cited and trusted.

What You'll Own

• The "State of Wasted Ad Spend" and the "Latest Click Fraud Benchmarks": Methodology, narrative, launch within 45 days, and quarterly data drops after.

• Founder content and video scripts: A lightweight capture-and-package system: short unscripted sessions with the founder become tight scripts, posts, and clips in the founder's real voice, not a generic one.

• Content and topical SEO: Vertical benchmark pages, waste-calculator landing pages, and topic pages that rank because we own the definitive data. You define what should rank and why and produce the assets; the technical/on-page infrastructure sits with web/eng or with a specialist contractor you brief.

• Media and citations: PPC publications, newsletters, and podcasts; target 25+ report citations within 3 months of launch.

• Partner-facing content: Co-branded audit templates, QBR inserts, the partner program page and its worked-earnings examples.

You're a Fit If

• You've personally managed multiple paid search or social accounts. You know what an auction, PMax, and an IVT rate are without a glossary.

• A Category Builder: You understand that in a niche market you win by owning the diagnostic frame, not by out-publishing anyone.

• A Voice Translator: You make the founder sound like the sharpest version of himself, on a cadence that respects his time.

• Citation-Minded: You measure success in who references the benchmark and how many audits trace back to a piece, not in volume shipped.

• You can turn a dataset into charts and narratives that media will lift and practitioners will trust

You're Not a Fit If

• Your portfolio is full of generic marketing content calendars or SEO articles

• You measure success in words published and posts shipped, rather than impact and citations

• You need a team around you to execute; this is a solo, AI-leveraged role where you build the system, not manage people

Required Skills & Experience

• Practitioner Background (non-negotiable): You have personally managed paid search or social accounts. You know what an auction, PMax, and an IVT rate are without a glossary.

• Founder-Voice Capture: Proven ability to ghostwrite or co-create in someone else's authentic voice, sharpening their point of view rather than replacing it with yours.

• Data Storytelling: You can turn a dataset into charts and narratives that media will lift and practitioners will trust.

• Earned-Media Instinct: Relationships in or a demonstrated ability to earn coverage in PPC media, measured in citations, not pageviews.

Technical Proficiency

• Content & Topical SEO: Keyword and topic strategy, on-page best practices, and authority-building; briefs technical SEO to specialists.

• Video & Repurposing: Scripting for founder video/YouTube and repurposing long-form into clips, posts, and pages.

• Analytics: GA4 and Search Console literacy to read what content actually drives audits and agency conversations.

• AI-Assisted Production: Comfort directing LLM workflows to scale repurposing without diluting the practitioner voice.

Logistics

• Remote, async-first team culture.

• Must have overlapping availability for live syncs between 7 AM and 2 PM EST.

• Full-time, long-term leadership position.

What’s in it for you?

• Competitive salary - Compensation that reflects your expertise and contributions.

• High-impact role – You’ll be leading product decisions in a company that values speed, innovation, and customer obsession.

• Hands-on environment – We operate lean, so your contributions will be direct and meaningful.

• Fast-growing industry – AdTech / MarTech is a quickly evolving space, making this an exciting space to be in.

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic.

PLEASE NO RECRUITERS OR AGENCIES