Demand Generation & Content Marketer (Contract)

About CS Impact

CS Impact helps B2B technology companies turn post-sales into a revenue-driving function, protecting and growing the revenue they already have by lifting retention and expansion. Our work has lifted gross retention 8 points on a $16.5M book and uncovered $1.4M in expansion inside an existing customer base. We're led by Andrea Bumstead, a two-time VP of Customer Success, creator of the 15-Minute QBR (used by 5,000+ people worldwide), and regular chair of the Customer Success Summit.

We're growing and building out the team. Our buyers are CEOs and CROs at companies that need their retention and expansion numbers strong, often ahead of a raise or a sale. This role helps us reach them at the exact moment when they most need CS Impact.

The Role

We're hiring a contract Demand Generation and Content Marketer to build our pipeline and our voice. It's a hands-on, outbound and content-led role for a builder who can both generate demand by finding and reaching the right buyers, and create the content that grabs their attention.

We grow through a sharp account focus, targeted outreach, and founder-led content. You'll work directly with the founder and have real ownership from day one.

Our messaging is still finding its edge. We're actively testing how we talk about what we do until it lands with CEOs and CROs, and you'll be at the center of that loop: ship it, read the market response, rewrite, ship again. This is as much about finding message-market fit as it is about running campaigns.

A note on how we market: We're a consulting business, so our buyers move on their own timeline and fear making the wrong choice far more than missing out. We don't run urgency-and-discount funnels. We build a body of work that makes us the obvious, low-risk choice when a buyer's problem surfaces, and we start and nurture relationships patiently, often over months.

What You'll Do

Demand Generation

• Run our account-based motion: build and maintain a focused list of target accounts, enriched with the right CEO and CRO contacts

• Track buying signals, funding rounds, leadership changes, and M&A, to time outreach well

• Build and run outbound campaigns and sequences, and own the tech stack (LinkedIn, Sales Navigator, Apollo/Clay, Gmail)

• Keep warm relationships warm over long timelines with a light touch (newsletter, timely check-ins, relevant sends), so we're already the obvious choice when their problem surfaces, even if that's months away

• Build credibility assets and light attractions (frameworks, an assessment or diagnostic, articles, simple landing pages) that give buyers reasons to keep engaging with us over time

• Own and grow the CS Impact LinkedIn company page, including company posts and driving traffic to the site

• Keep the CS Impact website current

Content

• Turn a small number of strong pillar pieces (frameworks, POV articles, talks) into many formats and channels: posts, carousels, clips, quote cards, newsletter issues

• Draft LinkedIn posts and thought-leadership content in the founder's voice

• Support the newsletter and Substack: publishing, list growth, and segmenting the audience by buyer type

• Produce case studies and proof assets: client results, one-pagers, and sell sheets, in conjunction with our graphic designer

• Support co-marketing content with our partners

• Learn from what is working and revise existing messaging accordingly

Measure and Improve

• Track what actually works (Calendly clicks, inbound DMs, conversion, engagement) with light attribution so we know which channels and content produce warm leads. Report weekly, double down on what is working and eliminate what isn't

• Treat messaging as a living thing, not a finished brief. Run a tight test-learn-revise loop on our positioning, offers, and outreach copy, and keep tightening it until it clicks with our buyers

Nice to Have (Not Required)

• Brand and visual design skills. We have a rebrand coming

Who You Are

• A demand-gen-and-content generalist who can both find potential buyers and help convert them

• Comfortable owning outbound tools and keeping a target account list and CRM clean

• A strong writer who can pick up a voice and run with it

• Self-directed and able to iterate on the fly. You're comfortable shipping a version, reading what the market says back, and rewriting fast. Bonus if you've helped find message-market fit before, not just executed someone else's plan

• Experience marketing to CEOs, CROs, or revenue leaders in B2B software

• You understand B2B SaaS and how revenue teams think

Experience

• 5+ years in B2B software or technology marketing, spanning both demand generation and content

• Ideally your background spans both product and services or consulting marketing. We run a real demand-gen and content motion, but for a consulting business and brand, so fluency in both worlds is a strong plus

• Ideally you've been the marketing generalist or first marketer at a small or founder-led company

• A track record of building pipeline through outbound and content, not only paid

• A portfolio or a couple of writing samples you can share

Tools You'll Work With

• Lovable, which our website is built on, so comfort editing and making changes there is a plus

• Apollo or Clay, for prospecting and outbound. We have it but haven't stood it up yet, so someone who can set it up and run it is ideal

• Beehiiv, where our newsletter lives

• Substack, for our publication

• LinkedIn, both the personal profile and the company page, plus the usual outreach and scheduling tools

• Sales Navigator for finding prospects

Logistics

• Contract, part-time to start (roughly 10–20 hours/week), with room to grow

• Paid hourly, in the range of $100–$130/hour CDN depending on experience

• Remote. Canada-based. Eastern Time preferred

• Flexible start

• Tell us your rate and typical weekly availability when you apply