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Paid Media Communications and Outreach Specialist

DCG Communications (DCG) is seeking a seasoned Communications Specialist to support multiple paid media, marketing, and strategic communications campaigns for our federal clients. This position will support a range of public service advertising campaigns, with a focus on ensuring alignment with our clients’ overarching strategic communications goals. The ideal candidate will be able to build a strong rapport and trust with clients, understand their organizational objectives, translate them into outcome-focused media strategies, manage vendors/ digital buyers, and distill reporting data into impact-centric plain language.

In this role, you will support DCG teams and project managers leading outreach and communications initiatives for high-profile, high-stakes campaigns at agencies such as the U.S. Departments of Veterans Affairs, Homeland Security, Labor, Transportation, State, the Small Business Administration, and others. You will also help our paid media lead build our broader practice to complement and support DCG’s extensive owned and earned media expertise.

In-platform digital media experience is not required but may be desirable. Experience supporting campaigns that included a paid media component is preferable. Strong consulting, project management, and stakeholder coordination experience are a must.

This is an excellent opportunity for a communications professional looking to expand their tactical toolbox, learn new strategies, and substantively contribute to mission-oriented campaigns on a wide range of issues.

Additional Responsibilities:

  • Play a key role in developing and overseeing the implementation of paid media strategies and programs, often with a heavy emphasis on digital advertising, ensuring strong performance, fidelity to communications objectives, and a high degree of client service.

  • Report to DCG’s paid media lead and individual campaign project managers, providing day-to-day support and oversight for paid campaigns across several client projects.

  • Manage media buyers (generally vendors) and liaise with account representatives at companies like Spotify, Sirius XM/Pandora, Twitch, Amazon, CBS, Google, Facebook/Meta, Twitter, and others regarding insertion order-based buys (including but not limited to managing contracts and invoicing).

  • Serve as the primary client POC for certain campaigns, overseeing, relaying, and contextualizing performance metrics and reporting.

  • Work with the DCG creative team to develop paid media assets including but not limited to display, video, and other ad formats as required, with support and oversight from the DCG paid media lead and campaign communications team.

  • Engage with and vet potential vendors and manage invoicing and campaign budget tracking, ensuring effective use of taxpayer funds to support campaign activities.

  • Support DCG program and project managers to ensure campaigns run smoothly, effectively, and transparently.

  • Support business development and client engagement activities to build DCG’s paid media practice.

  • Develop white papers and capability statements, and technical volumes for proposals as time and experience allow.

Position Requirements: 

  • Minimum of six (6) years of relevant professional experience. 

  • Experience developing and implementing owned, earned, and/or paid communications strategies.

  • Experience supporting communications campaigns with a paid media component is preferred.  

  • Proven ability to present reporting and recommendations to clients, building relationships as a trusted advisor.

  • Strong consulting and business writing skills to support the development of written strategies and other deliverables.

  • Strong business skills including proficiency with Microsoft Office, SharePoint, OneDrive, Google Drive, and editing capabilities.

  • Strong Excel skills are highly desirable. Experience with Google Analytics and/or other digital media measurement and monitoring tools preferred.

  • Possess a high degree of professionalism, both with client and internal team communications and interactions.

  • Respect for tasks that come with a sense of urgency and commitment to get the job done quickly and with high quality.

  • Proven ability to work both independently and with a team.  

What’s in it for you? 

DCG prides itself on having a unique and flexible culture. We value hard-working, self-motivated and dedicated employees and are committed to providing an opportunity for tremendous career growth and earning potential. 

Location: 

At DCG the majority of our team members, including this role are remote. With over 100 employees based in 21 states (and counting!), DCG is committed to hiring talented employees across the United States. The selected candidate will work during DCG’s core Eastern Standard Time business hours.

Learn more about our unique culture here:

   DCG Life Medium Blog: https://medium.com/dcg-life

   DCG Life Instagram: @dcglife

Why you’ll love it here: 

  • Market competitive pay.

  • A variety of rich healthcare plans including medical, dental, and vision insurance as well as group life insurance.

  • 401(k) retirement with 4% corporate match and immediate vesting upon enrollment.

  • Annual monetary supplement toward mental and physical wellbeing, and pre-tax Flexible Spending Account (FSA).

  • 100% Paid Family Bonding for all new parents (including adoption), short-term, and long-term disability. Family planning benefit towards fertility planning and treatment, adoption, and surrogacy.

  • Generous paid time off including 11 paid federal holidays and a floating holiday annually.

  • DCG offers a offers a wide variety of growth and development opportunities such as: internal learning & development programs and professional development for those seeking to further their professional growth.

  • Check out our blog that highlights the benefits we offer to our employees and their families; dive in further to the blog to get a better sense of DCG company culture!

About us

DCG Communications (DCG) is a specialized communications consultancy focused on developing influential communications programs to help clients build their brands and enhance their reputations. A majority of our work is with the federal government and we currently support a number of long-term projects with the following agencies: Departments of Veterans Affairs, Defense, State, Homeland Security, Housing & Urban Development, Small Business Administration, U.S. Coast Guard, BBG, and more. 

DCG is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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