Senior Paid Media Planner

DCG Communications (DCG) is seeking a motivated Senior Paid Media Planner to provide strategy as well as lead and execute the strategy and implementation of nationwide advertising campaigns on various television, radio, digital, out-of-home, and print outlets on behalf of our federal client. You will join a team on an incredible mission of reducing and preventing suicide within the military and veteran populations.

In this role, you will play a key role in executing multimodal (earned, owned, and paid media) strategies and programs. You will be responsible for gathering inputs from leadership and key stakeholders to track and manage strategic and tactical communication projects and report on communication activity. Additionally, you will produce bi-weekly reports to provide updates on advertisements that were previously placed, audience demographics and impression information, and weekly advertisement strategy updates. You will help develop an Advertisement and Communications Plan to purchase advertisement space in major media markets.  

Additional Responsibilities: 

• Develop a national paid media plan

• Manage end-to-end paid media engagements involving campaign strategy, planning and implementation 

• Oversee paid media buys in accordance with the client’s approved media plan

• Report on approved distribution of paid media placements in accordance with the national paid media plan

• Proactively identify communication needs and recommend support to address those needs

• Track and manage the execution of strategic and tactical communication projects

• Report on strategic and tactical communication activity 

• Analyze relevant channels recommend tactical implementation and timing

• Manage dashboard tracking to determine the effectiveness of the campaign 

• Develop, maintain and manage VA communication products that articulate VA’s purpose, initiatives, status, and achievements in a clear and engaging way

Position Requirements:

• Minimum of 10 (ten) years of relevant professional experience

• Proven experience developing paid media placements for a national level, multi-modal (earned, owned, and paid media) public health, or social change campaign

• Experience managing a multi-million dollar paid media campaign

• Experience implementing a multi-channel (digital, social, broadcast, print, etc.) paid media campaign

• Proven ability to present campaign reports and recommendations to clients

• Experience with media planning, buying, and activation across channels including television, radio, digital media, social networks, online streaming services (e.g., Pandora, Spotify, SiriusXM), internet marketing (Google, Yahoo, etc.), out-of-home (OOH), print (including billboards), and website deployment; experience with other outlets such as major sporting events is a plus

• In tune with the latest social media developments, online behaviors, and trends

• Strong ability to communicate, both written and verbal, with people at all levels of an organization

• Possess strong attention to detail

• A strong sense of urgency and commitment to get the job done quickly and with high quality

• Ability to present campaign reports and recommendations to clients

What’s in it for you? 

DCG prides itself on having a unique and flexible culture. We value hard-working, self-motivated and dedicated employees and are committed to providing an opportunity for tremendous career growth and earning potential. 

Location: 

At DCG the majority of our team members, including this role are remote. With over 100 employees based in 23 states (and counting!), DCG is committed to hiring talented employees across the United States. The selected candidate will work during DCG’s core Eastern Standard Time business hours.

Learn more about our unique culture here:

   DCG Life Medium Blog: https://medium.com/dcg-life

   DCG Life Instagram: @dcglife

Why you’ll love it here: 

• Market competitive pay.

• A variety of rich healthcare plans including medical, dental, and vision insurance as well as group life insurance.

• 401(k) retirement with 4% corporate match and immediate vesting upon enrollment.

• Annual monetary supplement toward mental and physical wellbeing, and pre-tax Flexible Spending Account (FSA).

• 100% Paid Family Bonding for all new parents (including adoption), short-term, and long-term disability. Family planning benefit towards fertility planning and treatment, adoption, and surrogacy.

• Generous paid time off including 11 paid federal holidays and a floating holiday annually.

• DCG offers a offers a wide variety of growth and development opportunities such as: internal learning & development programs and professional development for those seeking to further their professional growth.

• Check out our blog that highlights the benefits we offer to our employees and their families; dive in further to the blog to get a better sense of DCG company culture!

About us: 

DCG Communications (DCG) is a specialized communications consultancy focused on developing influential communications programs to help clients build their brands and enhance their reputations. A majority of our work is with the federal government and we currently support a number of long-term projects with the following agencies: Departments of Veterans Affairs, Defense, State, Homeland Security, Housing & Urban Development, Small Business Administration, U.S. Coast Guard, BBG, and more. 

DCG is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.