Director of Marketing Strategy

About Doctronic

Doctronic is pioneering the future of AI-powered healthcare. We provide 24/7 instant access to trusted, research-backed AI doctors and telehealth physicians, helping millions get fast answers and convenient treatment completely online. We blend top-tier technology with limitless patience for patients.

The Role

We’re seeking a high-output, campaign-savvy Director of Marketing Strategy to lead Doctronic’s in-house creative group and performance campaign planning function. This role is a hybrid between performance growth strategist, creative leader, and campaign GM — and will work closely with our CMO, media buyers, CRO, influencer lead, and community team.

You'll lead and scale a lean, multi-functional team (internal + agency) across campaign development, social content, production creative, and outbound experimentation. The ideal candidate has a performance-first mindset, fluency in 360° campaign cycles, and enough hands-on media experience to know what actually scales.

Key Responsibilities

Campaign Strategy & Planning

• Architect full-funnel 360° marketing campaigns across paid, organic, community, UGC, and partnerships

• Set quarterly creative priorities tied to growth objectives (CAC, conversion, retention, brand search)

• Own the strategic calendar of creative tests, social hooks, campaign sprints, and content waves

Team Leadership & Workflow Management

• Manage a hybrid creative pod including:

  • FT Social Community Manager (day-to-day community engagement)

  • FT Social Outbound Specialist (creative outbound content engine)

  • Agency/Contractor: Motion Graphic AI Design

  • Agency/Contractor: Static Creative + Landing Pages

  • Set briefs, timelines, and QA standards, ensuring high creative velocity and feedback loops

• Note, this is suggested, we will build what you need or partner with what you want.

Performance Creative Ownership

• Partner with media buyers to concept and iterate high-performing ad creative

• Own funnel creative ideation: from first thumb-stop to final conversion page

• Work closely with CRO lead and landing page designers to sync messaging and structure

Measurement & Accountability

• Track and report on campaign performance: CTR, CPM, CAC, ROAS

• Work with data/analytics to ensure testing methodology, tagging, and insight loops are intact

• Lead weekly standups and post-mortems to drive learning and scale wins

KPIs for Success

• Maintain 1%+ CTR across paid social/video ads

• Drive CAC below $80 for telehealth conversions
  Launch 2–3 360° campaigns per month

• Ship 100+ net-new ad creative tests/month

• Expand content output across social, outbound, influencer, and owned channels

• Improve creative velocity and cost-per-output month over month

You’ll Thrive If You:

• Are equal parts performance strategist and creative operator

• Have 8–10+ years of experience in high-growth DTC, healthtech, or consumer SaaS orgs

• Have owned the campaign calendar before — not just executing but architecting cycles and themes

• Have hands-on knowledge of paid media, especially Paid Social, Meta, TikTok Ads, Demand Google Ads campaigns, and short-form CTV

• Have led hybrid teams or pods (contractors + FTEs) in a fast-cycle testing environment

• Are passionate about AI, consumer health, and building smart, scalable systems

• Have a background in agencies or internal growth labs (Motion, Mutiny, Thesis, etc.)

Preferred:

• MBA or equivalent experience with both brand and performance marketing

• Familiarity with AI creative tooling (Runway, Midjourney, ChatGPT, ElevenLabs, descript)

• Experience running campaign sprints with Webflow, Figma, Slack, Notion, and Asana