AEO / SEO Off Page Lead

Location: Fully Remote (Europe, US, Latin America, or South Africa timezones preferred) 

Employment Type: Full-time / If not in the US, most likely hired on a contractor full-time basis (1099)

Team Size: 18 people across 13 countries

About Us

Dofollow.com is a fully remote B2B link building and SEO agency on a mission to make our clients the number one answer to their customer’s questions - on traditional search and AI-powered search alike. We're an 18-person team spread across 13 countries, built on transparency, ownership, and psychological safety. We fly everyone in once a year for team retreats, provide BetterHelp access for mental health support, and trust our people to do great work without time tracking or micromanagement.

The Role

We're hiring our first AEO Lead to build our Answer Engine Optimization practice from the ground up. This is a foundational role: you'll launch new service lines (brand mentions, listicles, community placements), establish the processes and quality standards, manage vendor relationships, and eventually hire and lead a small team. If you're energized by building something new inside a company that already has strong operational foundations and a loyal client base, this is your opportunity to shape how we help clients win visibility in ChatGPT, Perplexity, Google AI Overviews, and whatever comes next.

Responsibilities

• Launch new AEO service lines including brand mentions, listicle placements, and community mentions - owning the full buildout from vendor sourcing to client delivery

• Develop and document processes for quality control, fulfillment, and client communication that can scale as the team grows

• Manage vendor relationships for service delivery, including negotiation, quality assurance, and performance tracking

• Collaborate cross-functionally with our link building, account management, and operations teams to integrate AEO services into existing client engagements

• Stay ahead of the AEO landscape - monitor how AI search platforms source and surface information, track industry developments, and translate insights into service improvements

• Hire and develop your team in partnership with the founders, growing from individual contributor into a team lead role

• Drive profitability for the AEO department by balancing service quality with operational efficiency

• Establish quality standards that reflect the level of excellence our clients expect from Dofollow

Requirements

• 5+ years of SEO experience with strong foundational knowledge across technical, on-page, and off-page disciplines

• Deep understanding of link building strategy, tactics, and quality assessment

• Clear grasp of the AEO/GEO landscape - you know where the industry is, who the key players are, and how AI search platforms work

• Vendor management experience - you've sourced, negotiated with, and held external partners accountable

• Process builder mindset - you can create structure and documentation where none exists

• Strong communicator who can interface effectively across teams and with clients

• Comfortable with ambiguity - you thrive when building something new rather than maintaining something established

• Proficiency with Ahrefs, Asana, Peec (or similar AEO tools) and Airtable (or similar tools)

Nice-to-Have

• Experience building a new department or service line from scratch, ideally in an agency environment

• Team leadership experience, even informally

• Background in larger SEO agencies with established processes you can adapt

• B2B SaaS industry experience

• Familiarity with automation tools like n8n or make.com

What We Offer

• Fully remote, work from anywhere - no office, no time tracking, no location restrictions within preferred timezones

• Annual team retreat - we fly the whole team together once a year

• BetterHelp access for mental health support, fully covered

• Laptop reimbursement - 50% up to $1,500 after your first year

• Flexible time off - coordinate with your team and take what you need

• Learning budget available for professional development (make the case and it's yours)

• Real ownership over a critical growth area of the business

We review applications on a rolling basis and will reach out to candidates who are a strong fit for an initial conversation.