Coffee is “wakeup technology” that has not materially improved in 1,500 years. We are changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, causing jitters, bloating, and stomach problems. Most people shrug their shoulders and say, “Welp, that’s coffee.” Instead of shoulder shrugging, we’ve developed a priority blend of coffee, functional mushrooms, collagen protein, and nootropics to promote focus, energy, immunity, and gut health. No crash. No B.S. We’ve served 300,000 customers in the past 3 years. There are 150,000,000 coffee drinkers left. We’re less than 1% done. Come join us for the remaining 99%.

About the role

We're seeking a Senior Performance Designer to own and elevate our direct response creative across Meta, Google and Amazon. This role is ideal for a creative who knows what makes an ad convert, understands the nuances of paid social design, and loves bringing performance data into the design process. You'll lead the development of high-performing static and motion ads while helping manage a small but mighty team of designers. This role is both strategic and hand on in shaping our creative direction.

Requirements

Own design execution across all paid media channels (Meta, Google, Amazon) with a focus on conversion-driven creative.
Create static ads, thumbnails, banners, motion graphics, and visual toolkits that stop on consumers in their tracks
Partner with our Creative Strategist team to translate messaging into compelling visual executions that drive results
Drive creative testing strategy, developing design iterations based on performance data and insights
Manage and mentor a team of Graphic Designers focused on performance creative
Oversee design QA to ensure creative is brand-aligned, polished, and conversion-optimized
Collaborate cross-functionally with Growth, UGC, and Brand teams to support launches, sprints, and seasonal campaigns

Approach to the role

Thinks strategically while executing tactically - balances big picture creative vision with hands on design work
Builds scalable systems - creates repeatable processes and visual frameworks that work across platforms
Stays agile and responsive - quickly adapts creative direction based on performance insights and market trends
Leads through collaboration - mentors team members while working seamlessly with cross-functional partners
Maintains quality standards - ensures every piece of creative meets both brand and performance expectations

Qualifications

5 - 7 years of experience in design for DTC brands (CPG, beverage or wellness preferred), with at least 2 years in a performance driven creative role
Understands UGC formats and how to design content around them
Shows comfort working across both brand-aligned and direct response creative formats
Brings a proven track record of designing high-performing ads across Meta, Google and Amazon (Must provide portfolio)
Possesses strong design toolkit skills: Figma, Photoshop, Canva
Shows deep understanding of creative testing frameworks and ad optimization methodologies
Exhibits strong communication, project management, and team collaboration skills, with experience managing/mentoring junior designers

Bonus Points

You love iterating and optimizing creative based on data, not just vibes
You have a pulse on what's working in DTC, TikTok, and Meta paid media
You know how to lead a team while staying hands-on yourself
You are obsessed with scroll-stopping visuals, strong hooks, and direct response psychology

Benefits

Competitive Salary + Performance-Based Bonuses → Your work directly impacts revenue - we reward that.
Fully Remote Role → Work from anywhere in the U.S.
Comprehensive Health & Dental Insurance → We care about your well-being.
Professional Development Stipend → We invest in your growth.
Creative Freedom & Fast-Paced Growth → Your ideas matter, and you’ll see the impact of your work daily.
A Mission-Driven Brand → Help shape the future of coffee and functional wellness.

Senior Performance Designer