Head of Digital Marketing (m/f/d)

Empowering every employee.

Our mission is to be the world's most used employee app by changing the way frontline employees work.

At Flip, we have a clear goal: to revolutionize the world for frontline workers and give them a voice. Become a Flip Game Changer and work with an unbeatable team to ensure that all employees, no matter where they work, have access to their company's internal information. If you're ready to make an impact and shape the work lives of millions of people, then you've come to the right place!

Job Description

We are seeking an ambitious, talented, and experienced digital marketer to take on the pivotal role of Head of Digital Marketing. In this role, you'll be at the heart of our marketing efforts, demonstrating the value of our strategies across the organization and ensuring that our target audiences receive the right messages at the right moments.

What You’ll Do...

• Strategy, Planning & Execution

  • Develop and execute a comprehensive digital marketing strategy with a focus on B2B and account-based marketing (ABM).

  • Align digital marketing strategies with overall business objectives to ensure maximum impact.

• Campaign Development & Data Utilization

  • Build and leverage data-driven marketing campaigns, utilizing intent data to target and engage key accounts effectively.

• Ownership of Paid Acquisition Channels

  • Paid Social: Manage and optimize campaigns on platforms such as LinkedIn, Facebook, and Twitter to reach targeted B2B audiences.

  • Paid Search: Oversee PPC strategies, including keyword management and bid optimization, to drive high-quality leads.

  • Display Advertising: Implement and refine display ad campaigns to increase brand visibility and support lead generation.

• Ownership of Organic Channels

  • Organic Social & Employee Advocacy: Drive engagement and brand awareness through organic social strategies and employee advocacy programs.

  • Organic Search (SEO): Optimize website content and technical SEO to improve organic search rankings and increase inbound traffic.

• Website Management

  • Serve as the primary owner of the website, ensuring it is optimized for user experience, lead conversion, and search engine visibility.

• Nurture Programs

  • Develop and manage lead nurturing programs to guide prospects through the sales funnel and increase conversion rates.

• Budget Management

  • Oversee the digital marketing budget, ensuring efficient allocation of resources across channels and campaigns.

• HubSpot & Tracking Data

  • Manage HubSpot and other marketing tools to ensure accurate data tracking

Who you are...

You are a seasoned digital marketing expert with a proven track record of building scalable, systematized, and integrated digital marketing strategies within a B2B environment. You excel at driving both the quantity and quality of leads through the funnel, combining strategic vision with hands-on execution. Technically adept and tactically creative, you are a proven pipeline builder and revenue generator, with a deep understanding that ROI is your ultimate measure of success. Your passion for data fuels your growth-driven mindset, but your true expertise lies in discerning the key elements that lead to sustainable growth.

Ambitious and driven, you are also an exceptional team player who knows how to engage and align stakeholders with digital marketing initiatives and results. You prioritize transparency and accountability, consistently providing clear visibility into what works—and what doesn’t. As a strong communicator and leader, you ensure that your team is positioned at the core of the organization, driving business objectives and contributing meaningfully to overall growth.

What you’ll need...

• 5+ years of digital marketing experience within B2B SaaS

  • Proven expertise in developing and executing successful digital marketing strategies tailored to the B2B SaaS environment.

• Strong understanding of account-based marketing (ABM)

  • Demonstrated ability to implement ABM strategies that effectively target and engage key accounts.

• Proven track record of driving pipeline and revenue

  • Clear history of delivering measurable results, with pipeline growth and revenue directly attributed to your digital marketing efforts.

• Core Channel Experience

  • Organic Search (SEO): Extensive experience in optimizing for organic search to drive inbound traffic and improve search rankings.

  • Paid Search (PPC): Deep expertise in managing paid search campaigns focused on lead generation and ROI.

  • Paid Social: Proven track record in leveraging paid social platforms to reach and engage B2B audiences.

• Experience with key tools and platforms

  • Marketing Automation: HubSpot or similar platforms.

  • Analytics & Reporting: Google Analytics, Google Tag Manager, and other analytics tools.

  • SEO & SEM Tools: SEMrush, Moz, or similar platforms.

  • Intent Data & ABM Tools: Familiarity with intent data platforms and LinkedIn Sales Navigator; experience with ABM platforms like Demandbase is a plus.

• Leadership & Team Management

  • Proven ability to lead, mentor, and grow a digital marketing team, fostering a collaborative and results-driven environment.

• Strategic & Analytical Mindset

  • Ability to develop and execute data-driven strategies that align with business objectives.

What we offer you

• Home Office Friendly: Decide for yourself where you want to work every day.

• Modern city offices in Stuttgart and Berlin or 100% remote: Both are possible with us, we at Flip have a hybrid work model.

• Work-Life-Balance: We don't want you to grow roots to your desk chair. That's why we cover the costs of your E-Gym-Wellpass membership and offer job bike leasing. 

• Celebrating success: Expect highly motivated and committed people in a relaxed working atmosphere.

• Be part of something bigger: You actively shape Flip in your role. Along the way, you are an enabler of the rapid growth process of a young tech company and grow towards your goals, fun is guaranteed.

• Happy to be a Flipster: Stay tuned for regular team events and culture days that bring us together as Flipsters.

• Working abroad: At Flip you can also work abroad in the European Union. Let's talk about remote work in the interview.

At Flip, everyone is welcome - no matter what gender you identify as or how old you are. Sexual identity, origin, religion, world view and disabilities do not influence your potential job at Flip. The most important thing is that YOU fit in!