Freebird is a fast-growing, founder-led consumer brand redefining grooming for people who shave their heads—and beyond. We’ve built a 9-figure revenue engine powered by performance marketing, product innovation, and a passionate customer base of over 1 million. Our Amazon channel is already one of our most profitable and highest-volume platforms, driven by DTC halo effects, sharp execution, and top-tier advertising.

Now, we're ready for the next leap: doubling our monthly 7-figure Amazon revenue, expanding our product footprint, defending our category dominance, and unlocking cross-channel synergy. We’re hiring a VP of Amazon Growth to lead that charge.

🎯 Mission

Own, scale, and protect Freebird’s Amazon channel—transforming it into a category-dominating profit engine. This role will operate as the General Manager of Amazon, responsible for full P&L ownership, strategic growth, marketplace optimization, team leadership, and cross-functional execution.

💼 Key Responsibilities

📈 1. Revenue Growth & P&L Ownership

Drive aggressive revenue growth while protecting contribution margin
Build and execute the channel’s short- and long-term strategic roadmap
Define, measure, and deliver on channel KPIs (revenue, BSR rank, Buy Box %, review volume, margin)
Build systems and infrastructure to scale internationally over time

💰 2. Amazon Advertising & Media Engine

Own and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
Launch and scale offensive and defensive keyword strategies (TOS, conquesting, branded defense)
Manage ad performance across ASINs by funnel stage and profit target
Use Search Query Reports, Brand Analytics, and ranking data to drive visibility and intent

🌐 3. External Traffic & Off-Amazon Growth

Deploy high-performing Meta/TikTok creatives using Amazon Attribution
Build creator/influencer flywheel programs tied to Amazon storefronts and bundles
Leverage the Brand Referral Bonus to amplify traffic and ranking impact
Drive hybrid DTC-to-Amazon funnel strategies and track halo effects

🛒 4. Listing, PDP & Conversion Rate Optimization

Lead world-class listing strategy: titles, bullets, A+ content, imagery, videos, SEO
Own testing and iteration roadmap via Manage Your Experiments (titles, images, A+)
Implement high-converting bundles, comparison charts, and parent/child ASIN strategies
Ensure mobile-first PDP performance and review-conversion design standards

🧠 5. Review Strategy, Ranking & Category Dominance

Own and scale review generation engines (Vine, inserts, DTC post-purchase, etc.)
Monitor and defend organic rank across hero and long-tail keywords
Lead efforts to reclaim and defend top BSR positions
Reverse engineer competitor tactics (review velocity, price cycling, fake ASINs) and counter

🛡 6. Brand Protection, Compliance & Listing Defense

Own Buy Box win rate, account health, and listing uptime (target: 98–100%)
Lead emergency SOPs for suppression, suspensions, merges, hijackers
Use Brand Registry, Transparency, and Project Zero to protect listings/IP
Build internal “Amazon SWAT” function for rapid issue detection & response

🧩 7. Product & Catalog Expansion

Build and execute ASIN launch strategy (new kits, variations, accessories, replenishment)
Coordinate with Product, Ops, and Creative teams for pre-launch and launch blitz
Maximize AOV and LTV through Subscribe & Save, bundling, and merchandising
Leverage “frequently bought together,” storefront navigation, and FBA for velocity

👥 8. Team, Vendors & Cross-Functional Collaboration

Build and manage a high-performing Amazon team (PPC, SEO/listings, creative, ops)
Lead external agency/vendor partners with performance accountability
Collaborate across DTC, Ops, Product, Finance, and Creative to align growth goals
Act as the internal Amazon GM and thought partner to executive leadership

📊 What Success Looks Like

Double Amazon revenue within 12–18 months while maintaining or improving margin
Rank top 1–3 for all hero keywords and maintain top subcategory BSR
Maintain 98%+ Buy Box ownership and <1 day unplanned downtime/quarter
Generate 500+ new reviews/month and raise rating to 4.6+
Build the “Amazon OS” — repeatable, scalable infrastructure for growth and defense

Requirements

6–10+ years scaling 3P Amazon channels (ideally $25M+ revenue range)
Hands-on operator who’s built and owned an Amazon business P&L
Deep Amazon Ads experience (SP, SB, DSP) and optimization expertise
Familiar with brand defense, gray/black-hat tactics, variation manipulation, and enforcement
Experienced in launching new products, running promotions, and managing off-Amazon traffic
Proven leader with the ability to hire, manage, and mentor a channel-specific team

🌟 Bonus Points

Experience defending against aggressive Amazon-native (China-based) competitors
Past success building creator/affiliate traffic engines tied to Amazon performance
Knows how to work alongside a strong DTC engine for cross-channel synergy
Built internal war rooms, dashboards, and intelligence systems for Amazon

Benefits

Fully Remote Flexibility: Work from wherever you thrive best

Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
401(k) with Company Match: Helping you plan and save for the long-term
Unlimited PTO: Take the time you need to recharge and show up at your best
Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position

Why Join Freebird?

Be part of a profitable, high-growth DTC brand with real momentum and ambition
Own a critical business function and team with autonomy, support, and resources
Work on a product that solves real problems, delights customers, and scales globally
Join a smart, motivated team obsessed with innovation, experimentation, and impact

VP of Amazon Growth