We’re Freebird — a high-growth, category-defining DTC-native and now omni-channel brand that’s scaling fast, expanding globally, into retail, and building a world-class team to match. After growing to 9-figures in revenue, we’re now laying the groundwork to double again over the next 12–24 months. That means building smarter systems, scalable processes, and a leadership team that thrives in controlled chaos.

We’ve been scrappy by design — but now we’re entering our next chapter. We’re looking for an experienced, execution-obsessed operator to take the reins and help us scale with intention.

The Role

We’re hiring a VP of Strategic Operations to work closely with the CEO and COO to translate strategy into execution and build the infrastructure to scale. You’ll own the cross-functional programs that make the business run — from international expansion to team-wide project management, operational SOPs, and everything in between.

This is not a behind-the-scenes role. You’ll work directly with every department head (Marketing, Product, Ops, Finance, Creative, and more) and be a trusted partner to senior leadership. Your job is to build systems, create clarity, reduce chaos, and keep the most important things moving forward.

What You'll Own

🗂 Cross-Functional Project Leadership

Project manage key company initiatives like international expansion, production line scaling, and subscription compliance
Build and manage a system for creative asset production across departments
Launch and lead our centralized SOP creation and maintenance process

🎯 Strategic Planning & Execution

Operationalize company strategy into Asana with clear owners, deadlines, and accountability
Roll out strategic plans across teams and ensure they’re updated, communicated, and executed
Build a repeatable system for quarterly and annual planning

🔁 Process, Systems & Infrastructure

Build org-wide processes for hiring, onboarding, performance reviews, and compensation adjustments
Launch our internal employee handbook, offshore PTO system, and onboarding flows
Create the infrastructure that enables us to double without doubling chaos

👥 Leadership Enablement & Alignment

Prepare directors for leadership meetings, launch structured team stand-ups, and run our weekly Ops meeting
Support new VP/Director onboarding (Amazon, Ecom, Customer Service, etc.)
Help team leaders stay focused by owning follow-up and project accountability

📊 Reporting & Accountability

Build weekly/monthly team reporting systems for department leads and managers
Implement board-level reporting and establish our executive meeting cadence
Capture and distribute insights from Growth and Ops calls across the org

📆 IRL Planning & Events

Plan and run in-person strategy sessions and 180-day rolling leadership offsites
Coordinate pre-work, agendas, breakout sessions, and day-of execution

Requirements

7–12+ years of experience in BizOps, Strategic Ops, or Chief of Staff roles
Experience scaling a DTC or eCommerce company from ~$50M to $100M+
Operator mindset with founder-like ownership and strong execution instincts
Proficiency in project management tools like Asana (you’ll be the system owner)
Strong communication and cross-functional leadership skills
Obsessed with documentation, systems, SOPs, and making chaos calm
Equally comfortable in the weeds and at 10,000 feet

Benefits

The opportunity to be a key driver of growth at a company scaling fast and doing big things
A high-ownership role with room to innovate, experiment, and lead
Smart, motivated teammates who value speed, transparency, and results
Competitive comp + performance bonus

Executive growth path — Built to scale into a COO-level role
Medical, dental & vision insurance
401(k) with company match
Unlimited PTO
Founder access
No politics, just execution
Make your mark

VP of Strategic Operations