About the Job

Our GTM thesis is defined: who we sell to, the motions we run, and the economics behind them. Your job is to turn that strategy into a measurable pipeline.

You will own the growth engine across outbound, paid acquisition, lifecycle, and partner/affiliate channels. You'll set channel priorities, establish pipeline targets, allocate resources, direct specialists, and run the reporting rhythm that tells leadership what is working and what isn't.

This is not a role focused on generating activity for activity's sake. You own business outcomes: qualified pipeline, acquisition efficiency, conversion, and ultimately whether our growth motions are producing revenue opportunities.

What You'll Own

GTM Engine Management

GTM engine management. Own outbound pipeline outcomes across advertisers and PPC agencies. Set pipeline targets, campaign priorities, audience strategy, message consistency, and accountability.

Partner & Affiliate Program Development

Develop the onboarding, enablement, and growth strategy for our agency partner and affiliate referral program. Your job is to build a repeatable system that can generate traffic, conversions, sales, and pipeline.

Lifecycle Marketing

Own nurture sequences, onboarding flows, campaign calendars, segmentation, and marketing automation in HubSpot. Ensure leads move through the funnel intentionally and that lifecycle workflows contribute measurably to lead-to-MQL and downstream conversion.

Reporting & Operating Rhythm

Own the growth scorecard. Run the weekly reporting rhythm across pipeline, paid acquisition, CAC, lifecycle, and partner performance.

Provide and maintain a clear view of:

Pipeline generated
Meetings booked
Pipeline-to-close rate
Blended CAC
CPL and CPA
Lead-to-MQL conversion
Partner/affiliate performance
Workflow completion and data hygiene

Your job is not to make the numbers look good. It's to make the numbers useful.

Required Experience

5+ years in B2B growth, demand generation, or performance marketing, including experience at a company under 100 people where you both developed strategy and helped execute it.

Owned pipeline, not just programs. You've been accountable for a pipeline or revenue-related number that Sales also cared about and you can explain what happened during a quarter when you missed it.

Outbound GTM experience. You understand modern B2B outbound strategy and can effectively direct technical specialists responsible for enrichment, scoring, deliverability and sequencing.

Paid media fluency. Basic working knowledge of Google and Meta Ads, including acquisition economics and downstream conversion measurement.

HubSpot fluency. Workflows, lifecycle stages, segmentation, attribution, automation, and reporting. You can build the dashboard, not just read it.

Directed specialists and contractors. You know how to establish outcomes, evaluate performance, and hold technical specialists accountable without pretending to be the functional expert in every discipline.

AI-leveraged operating. You use automation and LLM workflows to operate with significantly more leverage than traditional marketing teams.

Commercial reporting instinct. You surface bad numbers early, investigate why they happened, and are willing to kill your own initiatives when the economics don't work.

Ideal Candidate

Deep background in SaaS, AdTech, MarTech, PPC, or digital marketing products
Experience selling to advertisers, agencies, or performance marketers
Experience building or scaling outbound GTM motions
Experience developing partner or affiliate programs
Strong understanding of CAC, funnel economics, attribution, and pipeline forecasting
Comfortable operating in a lean environment where strategy and execution aren't separated by layers of management

If this sounds like you, we 100% need to talk, and we look forward to your application.

Note: Candidates must have significant working overlap and be actively available for the majority of our core hours (7AM to 3PM EST).

Head of Growth & Pipeline