Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting easier to navigate. It started with the legendary NoseFrida and has grown into a 200+ product lineup supporting families through every stage: fertility, postpartum recovery, baby care, and beyond.

We don’t shy away from the tough stuff — nipple pain, diaper blowouts, or the emotional rollercoaster of keeping a tiny human alive. We solve problems that matter and build products that help parents feel seen, supported, and capable.

Frida products are now available in 50+ countries and thousands of U.S. stores. Under Hirschhorn’s leadership, Frida has become a category leader, earning recognition on TIME’s 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies, and Fast Company Brands That Matter.

How You Will Make an Impact

Frida is looking for a Sr. Graphic Designer to join our marketing team and help shape and curate the Frida brand. You will create and implement design solutions across all customer touchpoints.

Responsibilities

Design and produce across digital, print, packaging, and presentations.
Deliver brand assets for website, emails, social/editorial platforms, ads, and in-store collateral.
Monitor projects through concepting, production, quality control, and release.
Ensure designs are on strategy, reflect brand personality, and maintain consistency.
Manage time constraints across multiple projects.
Stay current on design trends and tech advances.
Perform photo retouching as needed.
Meet weekly with Marketing Director to align on priorities.
Handle other projects as assigned.

What You Will Need

Bachelor’s Degree in Design or related field.
8+ years of graphic design experience, preferably in marketing or agency settings.
Extensive expertise in Adobe Creative Suite 5.5+:
- Figma: expert level.
- Illustrator: expert level for print and digital.
- Photoshop: expert level for print and digital; familiarity with Smart Objects, Layer Comps, and Effects.
- InDesign: expert level for print.
- AfterEffects: a plus; must be able to storyboard in Illustrator.
Solid understanding of digital printing processes.
Knowledge of photography, illustration, typography, and digital formats.
Experience preparing and releasing banner ads, website pages, and email campaigns.
Coding for Mailchimp is a plus.
Strong design skills across print, web/digital, collateral, multimedia, and video.
Ability to thrive in a fast-paced environment with shifting priorities.
Excellent written and verbal communication.
Strong organizational and multitasking skills with attention to detail.
Self-starter, able to work independently and collaboratively.
Ability to create organized files for team sharing.
Extensive knowledge of GSuite (GSlides, GDocs) and Asana.

Why You Will Love Working at Frida

We offer a comprehensive benefits package designed to support employees:

Robust health benefits: medical, vision, dental.
Employer-paid life insurance.
Supplemental insurance options (Accident, Disability, Cancer Coverage, etc.).
FSA & HSA.
401k matching up to 4% with immediate vesting.
Generous PTO program: elective days, federal holidays, sick/wellness days, floating holidays, birthday day off.
Pregnancy and parental leave.
Weekly wellness programming in-office.
Dog-friendly office.
Learning & development opportunities.
Company-wide events & outings, including Fam Jam family carnival and annual Day of Service.
Exclusive employee product discounts.

Senior Graphic Designer