Creative Director, Copy

The Role

As Creative Director, Copy (Healthcare), you’ll define the voice of our healthcare brands and lead the charge in translating complex science into compelling stories. You’ll inspire and grow a team of writers, partner across disciplines, and deliver high-impact creative that drives measurable results for our clients.

You’ll shape campaigns across every channel — digital, social, video, experiential, and print — and guide a team of writers to deliver work that’s bold, clear, and strategically sharp.

You know how to partner with medical executives and strategists, elevate the standards of healthcare copy, and win the room with ideas that connect. You bring a portfolio that proves you can craft and sell big campaign platforms, plus the leadership skills to mentor writers, collaborate across disciplines, and set the creative bar higher every time.

At FWD, we care deeply about our work and the people we work with — so we take our no-jerk policy seriously. You’ll thrive here if you bring ownership without ego, a sense of humor, and a love of building teams and brands that matter.

What You’ll Do

• Translate Science and Strategy Into Story: Partner with account, strategy, creative, and medical teams to translate complex scientific and medical information into memorable, engaging messages for both healthcare professionals and consumers, ensuring accuracy while making it accessible, resonant, and emotionally powerful

• Drive Healthcare Copy FWD: Partner with brand, strategy, and account leads to craft campaign concepts that are bold, distinctive, and aligned to brand personality and business goals. Oversee all copy deliverables for accuracy, compliance (including AMA style), and creative integrity. Raise the bar for clarity and originality

• Lead Campaign Storytelling: Own the creative direction of copy across digital, social, video, experiential, and print. Shape headlines, narratives, and messaging frameworks that bring healthcare brands to life

• Inspire and Mentor Writers: Coach a high-performing copy team. Push for craft, clarity, and originality while creating a culture of collaboration, feedback, and growth

• Run the Room: Present creative internally and externally with authority, clearly tying ideas back to strategy and communication objectives

• Collaborate Across Disciplines: Work side-by-side with art directors, designers, strategists, and medical editors to deliver integrated creative that’s greater than the sum of its parts

• Stay Ahead of What’s Next: Keep a pulse on cultural trends, healthcare industry shifts, and content innovation—applying them to make our work fresh and relevant

What You Bring

• 10+ years of copywriting and creative leadership experience in an agency environment, with a strong portfolio of healthcare work

• Expertise translating complex medical and scientific concepts into clear, compelling, human language — you’ve partnered with medical executives and know how to create copy that resonates with everyone else

• A track record of shaping and selling big campaign ideas across multiple channels, with proven success stories from concept through delivery

• Excellent communication and presentation skills — confident in winning the room and rallying stakeholders

• Comfort in fast-paced, entrepreneurial environments where priorities shift

• NYC-based strongly preferred, but open to exceptional remote talent or relocation

• A sense of humor — we care deeply about our work but always make room for levity

• Ownership without ego — a big-picture thinker who doesn’t mind being in the weeds to deliver excellence

• Commitment to our no-jerk policy

About You

• You’re a storyteller at heart who knows how to make the complicated simple and the simple unforgettable

• You have a strategic mind and a sharp creative instinct—always pushing for better ideas and stronger craft

• You’re collaborative—a partner to your peers, a mentor to your team, and a trusted guide for clients

• You’re curious about healthcare—always learning, always asking how language can make an impact in people’s lives

• You thrive in ambiguity and love building something new