Sr. Digital Experience Specialist

About the Role

We are seeking a strategic, detail-oriented Sr. Digital Experience Specialist to enhance digital journeys for GoodRx’s priority growth areas, including Companion, Weight Loss Subscriptions, and other key business lines. In this role, you will translate business goals, customer insights, and performance data into an actionable conversion rate optimization (CRO) and digital experience roadmap. You will work independently and partner across Marketing, Product, Design, Analytics, Engineering, SEO, CRM, and Legal to deliver effective digital experiences and measurable results.

Role & Responsibilities

• Strategy & Roadmap: Define digital experience strategies for assigned business lines and manage a prioritized CRO and landing-page roadmap.

• Optimization: Drive continuous optimization for landing pages and merchandising modules while ensuring messaging continuity across all channels.

• Experimentation & Analytics: Design, launch, and analyze A/B and multivariate experiments (e.g., using Optimizely) and utilize analytics (e.g., Amplitude, Looker) to generate actionable insights.

• Cross-Functional Leadership: Act as the point of contact for CRO, landing page, and upsell development within Marketing. Partner closely with Marketing and Product leads to ensure testing plans and designs meet evolving business objectives and product/campaign needs.

• AI Integration: Implement repeatable AI-enabled workflows for research, content creation, and process improvement while upholding legal and brand standards. Communicate findings, recommendations, and results to cross-functional stakeholders and adapt approaches based on business needs and performance data.

Required Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, Design, or equivalent experience.

• 5+ years of experience in digital experience, growth marketing, or related digital disciplines.

• Proven ability to lead digital strategy and landing-page optimization across multiple channels.

• Strong understanding of performance marketing and user-centered design.

• Hands-on experience with experimentation platforms (e.g., Optimizely) and analytics tools (e.g., Amplitude, Google Analytics, Looker).

• Proficiency with enterprise CMS (e.g., Contentful) and project management tools (e.g., Jira, Asana, Airtable).

• Excellent analytical, project management, and stakeholder communication skills.

Preferred Qualifications

• Experience in subscription, healthcare, or high-volume consumer digital businesses.

• Demonstrated ability to build repeatable experimentation, reporting, or AI-enabled workflows that improve team speed and quality.

• Experience partnering with senior stakeholders across Marketing, Product, Design, Analytics, and Engineering.

Measures of Success

• Successful connection of digital experience priorities to measurable business outcomes.

• Improvement in conversion, engagement, subscriber growth, and retention KPIs.

• Predictable delivery of high-quality experiments and launches.

• Strong cross-functional alignment and reduced operational friction.

Compensation

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired.

• San Francisco and Seattle Offices: $96,000.00 - $154,000.00

• New York Office: $88,000.00 - $141,000.00

• Santa Monica Office: $80,000.00 - $128,000.00

• Other Office Locations: $72,000.00 - $115,000.00

GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits.

Benefits

• Medical, dental, and vision insurance

• 401(k) with company match

• ESPP

• Unlimited vacation

• 13 paid holidays

• 72 hours of sick leave

• Mental wellness and financial wellness programs

• Fertility benefits

• Generous parental leave

• Pet insurance

• Supplemental life insurance for you and your dependents

• Company-paid short-term and long-term disability

Our Commitment

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch — we’d love to connect and see if you could be good for the role!