Marketing Generalist

Groupthink is a dynamic and innovative company committed to delivering top-tier products/services to our clients. We are looking for a talented Marketing Associate to join our team and help drive our marketing efforts to new heights.

Position Overview

As a Marketing Generalist, you will play a pivotal role in executing our marketing strategy. This generalist role requires a creative and organized individual who can seamlessly transition between writing social media posts, blog articles, newsletters, and ad campaigns. You will work closely with the executive team to ensure all content aligns with the company's goals and brand voice.

Key Responsibilities

• Develop and write engaging and on-brand social media posts for various platforms (Facebook, Twitter, LinkedIn, Instagram, TikTok etc.)

• Create compelling and informative blog posts that drive traffic and engagement

• Draft newsletters that highlight company updates, product features, and industry insights

• Assist in creating and managing ad campaigns across different channels, including Google Ads, social media ads, and email marketing

• Collaborate with the executive team to ensure all marketing materials meet the required specifications and brand guidelines

• Monitor and report on the performance of marketing initiatives, suggesting improvements where necessary

• Stay updated on industry trends and competitor activities to identify new opportunities for growth

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience

• Proven experience in a marketing role, preferably as a generalist

• Exceptional writing and editing skills with a keen eye for detail

• Strong understanding of social media platforms and best practices

• Experience with content management systems (CMS) and email marketing platforms

• Familiarity with SEO principles and digital marketing analytics tools

• Ability to multitask and manage multiple projects simultaneously

• Excellent communication and interpersonal skills

• Creative thinking and problem-solving abilities.

Benefits

• Salary and equity compensation- 401(k)

• Opportunity for professional growth and development

• Collaborative and supportive work environment

• Flexible working hours and remote work options.

$55,000 - $80,000 a year

Salary and equity compensation- 401(k)

Opportunity for professional growth and development

Collaborative and supportive work environment

Flexible working hours and remote work options