Global B2B Demand Generation Manager (XaaS)

Location: Remote (US East Coast) 

IPinfo is a rapidly growing “data as a service” provider delivering accurate and proprietary data to thousands of developers and enterprises around the world. Our data is used to enrich applications, personalise online experiences, and manage security risks. We’re at an exciting stage of evolution and looking for a rock star Demand Generation Manager to join the global marketing team. 

The Role 

This role will own the strategy, execution, and optimization of integrated demand generation programs that drive awareness and conversion for our enterprise business. This is a critical role responsible for building full-funnel campaigns, driving pipeline, and supporting revenue goals. You will leverage multi-channel programs and sophisticated product-driven tactics to drive awareness, engagement, and conversion. You will partner closely with Sales, Product Marketing, Content, Digital, Web, and Operations to create compelling programs that capture the interest of highly technical personas/ICP. 

Key Responsibilities: 

• Strategy: Create and execute multi-channel demand generation strategies that are aligned to technical audiences to support pipeline and revenue goals. 

• Messaging: Understand the minds of our technical buyers to build engagement and urgency. 

• Pipeline Growth: Develop, execute, and optimize integrated demand generation programs that drive pipeline growth and sales velocity, owning the full demand funnel from awareness to nurture and conversion. 

• Lead Management: Understand and refine the lead acquisition and scoring process with deep knowledge of marketing automation and CRM systems. Work closely with sales for feedback. 

• Events: Manage and deliver a global events plan for awareness and enterprise demand. 

• Analysis: Draw insights. Track and report on key performance metrics; analyze campaign performance and continuously optimise, experiment, evaluate, and strengthen campaigns and tactics. 

• Partner: Stay close to sales, channel, and account management to understand opportunities and new programmes that can move the needle. 

• Collaborate: Closely align with the marketing team to develop and execute campaigns and cross-functionally engage with Revenue Operations to ensure data integrity, lead scoring, attribution, and CRM alignment. 

• Insight: Monitor industry trends, new advertising technologies, and competitors’ strategies to keep ahead of the curve. 

About You - the Skills, Knowledge, and Experience you will need 

We love working with people who are smart, humble, and motivated to make a difference. You’ll thrive in a scaling organisation where ambiguity and complexity are the norm. You make things happen!

• 5+ years of B2B demand generation experience, specifically driving pipeline and revenue with a complex technical product offer 

• Strong digital experience covering website, email, content marketing, SEO/SEM, paid media, nurture programs, webinars, etc

• Commercially astute, data-driven, and focused on ROI and business outcomes 

• Deep experience with marketing automation platforms (HubSpot), CRM systems (Salesforce), and analytics tools (Google Analytics, Social platforms). 

• An entrepreneurial mindset — you get a kick out of unblocking yourself and others, fixing what’s broken, learning new tools, and taking ownership where needed to move the needle

•  Comfortable in a scale-up environment, working in a fully remote and globally distributed team 

• A passion for technology, with knowledge or an active interest in the internet and internet data concepts 

What We Offer 

• Opportunity to drive direct impact in a high-growth, dynamic environment 

• A collaborative, supportive team culture that values innovation 

• 100% remote team and work environment 

• Flexible working hours 

• Competitive salary

• Healthcare

• 401K Match

• Unlimited PTO 

• Home-office stipend 

This role may require periodic travel (up to 15-20%) to execute global industry events, tradeshows, and conferences. 

What does the interview process look like? 

1. One screening interview with a recruiter 

2. 45-60 minute interview with CMO

   • 45-60 minute interview with Demand Gen Lead

   • 45-60 minute interview with co-CEO)

3. Interview Task (paid)

4. Minimum of two employee reference checks: Recent Managers

IPinfo asks respectfully to only apply through the application form and not email/apply to them directly. Recruiters and Agencies please do not IPinfo contact directly.