Senior Performance Designer

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

We're seeking a Senior Performance Designer to own and elevate our direct response creative across Meta, YouTube, TikTok and beyond. This role is ideal for a creative leader who knows what makes an ad convert, understands the nuances of paid social design, and loves bringing performance data into the design process. You'll lead the development of high-performing static, video, and motion ads while managing a small but mighty team of designers and editors. This role is both strategic and hands-on — you'll shape our creative direction while getting into the tools yourself when needed. This role reports to our Director, Creative Strategy.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a bi-annual basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Own design execution across all paid media channels (Meta, TikTok, YouTube, Amazon) with a focus on conversion-driven creative

• Manage and mentor a team of Graphic Designers and Video Editors focused on performance creative

• Partner with Creative Strategy to translate messaging into compelling visual executions that drive results

• Drive creative testing strategy, developing design iterations based on performance data and insights

• Create static ads, thumbnails, banners, motion graphics, and visual toolkits that stop the scroll

• Edit videos in engaging, direct-response formats optimized for each platform

• Oversee design QA to ensure creative is brand-aligned, polished, and conversion-optimized

• Collaborate cross-functionally with Growth, UGC, and Brand teams to support launches, sprints, and seasonal campaigns

• Maintain and evolve a performance-minded visual system across formats and platforms

We're looking for someone who:

• Has 5–7 years of experience in design for DTC brands, with at least 2 years in a performance-driven creative role.

• Brings a proven track record of designing high-performing ads across Meta, TikTok, and YouTube

• Possesses strong design toolkit skills: Photoshop, Illustrator, Figma, After Effects with clear POV on what works where

• Demonstrates experience managing and mentoring junior designers and editors

• Shows deep understanding of creative testing frameworks and ad optimization methodologies

• Exhibits strong communication, project management, and team collaboration skills

• Has experience with wellness, health, or supplement brands (preferred)

• Understands user-generated content formats and how to design around UGC (preferred)

• Shows comfort working across both brand-aligned and direct response creative formats (preferred)

This role is perfect for someone who:

• Lives at the intersection of design and performance

• Has a pulse on what's working in DTC, TikTok, and Meta paid media

• Loves iterating and optimizing creative based on data, not just vibes

• Knows how to lead a team while staying hands-on yourself

• Is obsessed with scroll-stopping visuals, strong hooks, and direct response psychology

Approach to the role:

• Thinks strategically while executing tactically - balances big-picture creative vision with hands-on design work

• Builds scalable systems - creates repeatable processes and visual frameworks that work across platforms

• Stays agile and responsive - quickly adapts creative direction based on performance insights and market trends

• Leads through collaboration - mentors team members while working seamlessly with cross-functional partners

• Maintains quality standards - ensures every piece of creative meets both brand and performance expectations

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Autonomy: Only the best work at Grüns. We’re all confident, independent leaders. We are proactive. We find opportunities for improvement. Don’t ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.

Growth: We love to take on new challenges, learn new things, and express interest in new functions. “I’ve never done this before” is not an excuse; it’s an opportunity.

Community: We care deeply about each other. We’re good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!