VP of Ecommerce

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

We're seeking a strategic and results-driven VP of Ecommerce to lead the creation and optimization of digital experiences that drive conversion and revenue growth. You'll spearhead high-converting site development for new product launches, champion comprehensive conversion rate optimization across all customer touchpoints, and build a world-class team to scale our digital presence. This role is essential to accelerating our direct-to-consumer growth and establishing best-in-class digital experiences that communicate our unique value proposition and scientific backing. You'll work closely with marketing, analytics, product development, and operations teams to ensure seamless customer experiences from awareness through post-purchase. This role reports directly to our CMO.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a bi-annual basis for amazing off-sites where we can connect IRL.

In this role, you will:

Site Leadership

• Lead high-converting site creation for product launches with compelling digital narratives that communicate value proposition, scientific backing, and brand positioning

• Design best-in-class user experiences that adapt based on traffic source and customer intent with relevant messaging for every visitor pathway

• Build scalable processes for rapidly deploying landing pages for limited-time offers, seasonal products, and brand collaborations

• Partner cross-functionally with marketing, analytics, product, and operations teams to ensure seamless customer experiences

CRO

• Create and execute comprehensive testing strategies across all customer touchpoints, from product pages to checkout flows

• Optimize the entire customer journey from awareness through post-purchase, including email capture, cart recovery, and retention strategies

• Drive measurable improvements in conversion rate, average order value, customer lifetime value, and overall revenue growth

• Leverage advanced analytics including heatmapping, session recordings, and customer feedback to identify optimization opportunities

Team Leadership

• Build, mentor, and scale the team across digital product, web development, UX/UI design, and ecommerce operations

• Evaluate and implement ecommerce platforms and tools that support rapid scaling and testing capabilities

• Foster a culture of experimentation and data-driven decision making with clear goals and roadmaps

We're looking for someone who:

• Has 8+ years of ecommerce leadership experience with at least 3 years in a VP or Director-level role and a proven track record of scaling direct-to-consumer brands

• Brings 5+ years of team leadership experience across digital product, product design, and development functions

• Demonstrates strong conversion rate optimization background with quantifiable results and endless energy to test and optimize

• Possesses deep knowledge of Shopify and analytics/CRO tools with hands-on implementation experience

• Shows entrepreneurial ownership mindset with comfort operating in fast-paced, high-growth environments

• Excels at cross-functional collaboration with marketing, analytics, product, and operations teams

• Has experience with rapid product launch cycles and can build scalable processes for quick deployment

• Understands direct-to-consumer growth strategies and customer lifecycle optimization

Approach to the role:

• Takes ownership of revenue growth through digital experience optimization and data-driven decision making

• Thinks strategically about user experience while executing tactically on testing and optimization

• Builds and develops talent while fostering a culture of experimentation and continuous improvement

• Moves quickly to implement and test new ideas while maintaining high standards for user experience

• Collaborates seamlessly across functions to ensure cohesive customer experiences

• Anticipates and adapts - Stays ahead of ecommerce trends to maintain competitive advantage and capitalize on emerging opportunities

To Apply: Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you'll hear plenty more about that if you join us. 

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Autonomy: Only the best work at Grüns. We’re all confident, independent leaders. We are proactive. We find opportunities for improvement. Don’t ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.

Growth: We love to take on new challenges, learn new things, and express interest in new functions. “I’ve never done this before” is not an excuse; it’s an opportunity.

Community: We care deeply about each other. We’re good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!