Retention & Lifecycle Marketing Lead (Apparel)

About Us

Hi there—we’re Octi Management, a leading e-commerce operations company dedicated to the acquisition and expansion of direct-to-consumer (D2C) e-commerce businesses across multiple platforms such as Shopify, Amazon, Walmart, and more.

Our expertise lies in meticulously scaling brands within the realms of men’s fashion, skincare, and various other sectors. Moreover, we offer cutting-edge third-party logistics (3PL) solutions tailored to the specific needs of our clients, ensuring seamless and efficient operations throughout their supply chain. 

We’re a global, remote team and are looking for a highly motivated retention lead to join our team full-time. This is an exciting opportunity that comes with a lot of room for autonomy and ownership.

The Role

We’re looking for a Retention & Lifecycle Marketing Lead to shape and own customer retention strategies across our portfolio of brands. You’ll design and execute programs that boost engagement, drive repeat revenue, and cultivate loyalty—bringing both strategic leadership and hands-on execution to the table. Proven experience working for brands in the United States. 

Key Responsibilities:

• Retention Strategy: Build and optimize multi-channel retention strategies using segmentation and personalization to reduce churn and enhance customer lifetime value.

• Campaign Execution: Own the end-to-end execution of retention campaigns—including content calendars, messaging, and creative—across channels like email, SMS, and loyalty programs.

• Cross-Functional Collaboration: Work closely with Brand, Product, CX, and Analytics teams to align campaigns with product launches, promotions, and evolving customer needs.

• Data-Driven Insights: Analyze customer data and retention KPIs to uncover trends, opportunities, and actionable strategies.

• Loyalty Program Growth: Drive the design, implementation, and optimization of loyalty initiatives to maximize sign‑ups, engagement, and repeat purchases.

• Testing & Optimization: Lead A/B testing and iterative experimentation to continuously improve campaign performance and ROI.

Required Skills & Experience

• Proven experience in retention marketing, lifecycle marketing, or CRM, especially within e‑commerce or DTC environments.

• Hands-on expertise with email/SMS platforms, loyalty systems, and marketing automation tools.

• Strong analytical acumen with the ability to turn data (e.g., LTV, churn, segmentation) into impactful strategies.

• Excellent written and verbal communication skills, with a creative flair for brand-aligned messaging.

• Strong project management skills, capable of overseeing multiple campaigns from ideation through execution.

• A customer-centric mindset and passion for crafting meaningful experiences that resonate.

• Native English speaker and experience working for brands in the United States.

What You’ll Bring to the Team

• A growth-oriented and self-driven approach to your work

• A track record of efficiently managing customer lifecycle programs and bringing them to scale

• Collaborative spirit and clear communication—especially important in a remote environment

• The ability to lead both strategy and execution with autonomy, all while working cross-functionally

Benefits of Joining Our Team

• Holidays off in your country

• Flexible, autonomous, remote work schedule

• Collaborative and energetic team that enjoys doing hard things together 

• Career growth

• You’ll be hired as an independent contractor, but this is a long-term role where you will be a key part of the Octi Management team

Why Octi Management?

• Join a fully remote, entrepreneurial team supporting high-growth e-commerce brands

• Make a direct and measurable impact on customer loyalty, repeat revenue, and brand growth

• Work in a company that values integrity, innovation, and excellence

Octi Management asks respectfully to only apply through the application form and not email/apply to them directly. Recruiters and Agencies please do not contact Octi Management directly.