Digital Marketing & Advertising Specialist

We’re looking for a hands-on Digital Marketing & Advertising Specialist to manage and optimize our paid advertising, online presence, lead flow, and marketing systems across multiple platforms. This role is ideal for someone who is analytical, creative, organized, and comfortable managing both advertising performance and day-to-day marketing operations.

Key Responsibilities

• Manage and optimize paid advertising campaigns across Google Ads, Local Services Ads, Facebook Ads, Yelp, Thumbtack, and other lead-generation platforms.

• Monitor campaign performance, lead quality, cost per lead, conversion rates, and overall advertising ROI.

• Develop new ad concepts, offers, targeting strategies, and creative ideas to improve results.

• Track online leads and ensure all inquiries are properly followed up and processed.

• Manage and maintain company profiles across Facebook, Instagram, TikTok, Yelp, Thumbtack, Angi, HomeAdvisor, Google Business Profile, Bing Business, Nextdoor, Houzz, Pinterest, and YouTube.

• Support social media engagement, community management, posting, and brand awareness initiatives.

• Manage GoHighLevel, including pipelines, workflows, automations, user access, re-engagement campaigns, and troubleshooting.

• Monitor Twilio numbers and integrations to ensure calls, texts, and workflows are functioning properly.

• Plan and execute email marketing, drip campaigns, display advertising, and lead-nurturing campaigns.

• Manage and optimize the company website for conversions, user experience, and lead generation.

• Coordinate with SEO providers or external marketing partners to improve organic visibility.

• Create marketing collateral and graphic content for social media, Google Business Profile, Yelp, and other platforms.

• Support YouTube content development for both internal training and external marketing.

• Manage CompanyCam content and ensure usable project photos/videos are organized for marketing purposes.

• Analyze website, advertising, and lead data and provide recommendations based on performance.

What We’re Looking For

• Experience managing paid ads and digital marketing campaigns.

• Strong understanding of lead generation, conversion optimization, and marketing analytics.

• Experience with GoHighLevel or similar CRM/marketing automation platforms.

• Comfortable managing multiple marketing channels and projects simultaneously.

• Strong attention to detail and ability to identify issues in campaigns, workflows, or lead pipelines.

• Creative mindset with the ability to develop new campaign ideas and marketing strategies.

• Experience in home services, construction, exterior cleaning, or another local service business is a plus.

Success in This Role

Success means generating a consistent flow of qualified leads, improving conversion rates, maintaining accurate marketing systems, and continuously finding ways to improve campaign performance and the company’s online presence.