Head of Marketing | Paid Acquisition & Growth

Lead the growth. Know the numbers.

More qualified leads. Lower acquisition costs. A clear understanding of what is working and what needs to change.

KC Power Clean is hiring a hands-on Head of Marketing to own that outcome. We deliver pressure washing and dustless sandblasting services across Orange County and Los Angeles. We need a marketing leader who can set direction, make sound spending decisions, lead people and partners, and get into the accounts when the work calls for it.

This is a leadership-team role, not a sales-support position or a checklist of posts to publish. You need to connect marketing activity to real business results and speak plainly when the numbers do not add up.

The role

Full-time. Remote, Latin America. Starting compensation: $3,000-$5,000 USD per month, based on experience and demonstrated results.

What you will own

Paid acquisition: Lead Google Ads and Meta strategy, campaign execution, testing, and optimization. Evaluate Local Services Ads, Yelp, Thumbtack, and other channels based on lead quality and business results, not habit.

Marketing economics: Own the marketing scorecard. Track spend, qualified leads, cost per qualified lead, customer acquisition cost, and return on investment. Connect channel performance to booked work and revenue. Know the difference between a cheaper inquiry and a better customer.

The full funnel: Make attribution and CRM reporting reliable. Work with sales leadership to find where opportunities are lost: poor-fit leads, slow responses, weak follow-up, or low conversion. Bring evidence, challenge assumptions, and agree on corrective action. Marketing owns acquisition performance; sales owns its execution. Neither side gets to hide behind the other.

People and execution: Set priorities, direct staff, contractors, and agencies, and hold work to a clear standard. You must also be able to build, diagnose, and improve campaigns yourself. This is not strategy from the sidelines.

Conversion and marketing systems: Prioritize improvements to landing pages, offers, CRM workflows, nurturing, and tracking. Use GoHighLevel or comparable systems to make the customer journey measurable and dependable. Coordinate technical fixes with the right people rather than letting broken tracking or workflows linger.

Practical AI: Use AI to improve research, analysis, creative testing, reporting, and team productivity. Check its output. We care about better decisions and useful work, not a list of tools.

Leadership reporting: Explain what happened, why it matters, what you recommend, and what happened after the change. Give the leadership team clear decisions, not a dashboard without an explanation. Guide content, SEO, creative, and partners around the highest-value priorities rather than treating every channel as equally urgent.

What you bring

A track record of personally managing Google Ads and Meta campaigns, with examples of budgets, decisions, lead quality, and measurable results.

Experience leading people or agency partners and taking responsibility for a marketing plan, not just completing assigned tasks.

Strong judgment in attribution, funnel analysis, budget allocation, and conversion improvement. You can explain a disappointing result as clearly as a successful one.

Clear professional English and the ability to work through disagreement with sales and other leaders without making it personal.

Hands-on experience with CRM and marketing automation, plus practical use of AI. GoHighLevel experience is valuable; comparable systems experience is welcome.

Home-services or local-service marketing experience is a plus. More important is evidence that you can turn marketing spend into qualified demand and learn the business behind the campaigns.

What a strong start looks like

In your first 90 days, establish a trusted performance baseline, identify the largest acquisition and conversion leaks, and put a focused testing plan into action. Agree on measurable targets with leadership and report progress with the limitations visible.

Over time, success means more qualified opportunities at a better acquisition cost, spending decisions backed by evidence, and a marketing function that takes ownership and works constructively with the rest of the business.

Show us what you have done

Apply through Dynamite Jobs with a resume that shows your campaign ownership, leadership experience, and results. Include a brief example of a campaign or funnel you improved: the starting point, budget, your decisions, the outcome, and how you measured it. Redacted examples are welcome. Do not share a previous employer's confidential information.

If you can spot a broken funnel, explain it, and lead the work to fix it, we should talk.