Outbound Strategist

Targeting and messaging are the two decisions that determine whether a system produces anything. You own both: ICP definition, segment selection, offer angles, and the copy that tests them.

You will work directly with clients and with the engineers building the system, and you will be on calls from the first week. This role is client-facing by design.

What you will own

• ICP and segment definition, grounded in closed-won data rather than in a workshop
• Offer and angle development per segment, including the ones we decide not to run
• Sequence copy across email and LinkedIn, and the testing structure behind it
• Reading reply data and deciding what to change, kill or scale
• Client communication on everything above

What we are looking for

• You have written cold outreach that worked and can explain why it worked
• You think in segments rather than in personalisation tokens
• You are comfortable being measured on reply rate and meetings, not on volume shipped
• You can hold your own with a CRO who has already tried three agencies
• Native-level written English

What this is not

• Not a copywriting role in isolation. If you do not want to be involved in targeting, this will frustrate you.
• Not brand or content marketing.
• Not a role where you hand copy to someone else and move on. You see the results and iterate.

How to apply

Send your CV or profile and a few lines on what you have built to contact@kinetyca.com, with "Outbound Strategist" in the subject line. One of the founders reads every message. There is no recruiter or application form.