Content Marketing Manager

Kion’s cloud enablement software platform provides a unified approach for financial management, continuous compliance, and the automation and orchestration of cloud resources. We’re a fast-growing, Series A-stage startup that has quickly become the industry’s most trusted solution for enabling customers’ journey to the cloud to be more efficient, secure, and transparent. Kion allows customers to create, manage, monitor, and maintain cloud assets from a single pane of glass across Amazon Web Services (AWS), Microsoft Azure, and Google Cloud.

Kion believes employees are its most precious resource, and we believe that happy employees make an excellent product. While we’re headquartered outside Washington DC, we are committed to a 100% remote-first workforce. In addition, Kion offers excellent compensation and outstanding benefits, including top-of-the-line, platinum-level benefits, at zero cost to the employee!

If you're passionate about using your expert skills to bring transformational change to a customer’s journey to the cloud, you'd be a great addition to our team!

YOUR ROLE:

As the Content Marketing leader, you’ll be responsible for driving the company’s content and SEO strategy to inform and educate Kion’s target personas along their AWS, Azure and Google Cloud journey. In this role, you’ll be responsible for developing the approach to drive maximum visibility for Kion’s messaging and value proposition as well as creating high value content for campaigns and lead conversions. You will work in a fast-paced, agile and collaborative marketing environment, managing multiple projects and collaborating across internal stakeholders and outside agencies. 

YOUR DAY-TO-DAY:

• Establish SEO key word and backlink strategy to align to pillar campaigns.

• Build and manage a rich content/editorial calendar to attract a qualified audience to our digital properties (drive awareness, subscribers and leads).

• Blog regularly to attract site visitors through search, social media and email newsletters.

• Review and optimize content for all digital properties re: quality, brand, consistency and tone of voice.

• Create multi-modal campaign-related resources across the customer journey (e.g., web copy, nurture emails, whitepapers, eBooks, infographics, guides, etc).

• Grow the addressable subscriber base by producing regular, helpful content aligned with the needs and interests of Kion’s target personas.

• Grow new leads by converting site traffic through compelling calls-to-action, landing pages, and email content.

• Optimize marketing automation and lead nurturing processes through appropriate email cadence and content.

• Collaborate with leadership, product, sales and industry experts to create the most compelling content collection (including thought leadership and demand generation components)

WHAT WE ARE EXPECTING FROM YOU (I.E., THE QUALIFICATIONS YOU MUST HAVE):

• Education: BS/BA in business, marketing or communications.

• 5+ years of experience. Cloud, SaaS, Management/Governance Software experience a plus.

• Demonstrable experience driving continually improving content and SEO initiatives.

• Understanding of the Google Search Algorithm and backlink approaches.

• Experience planning and executing prospect & customer-facing content programs.

• Understanding of the sales funnel, lead lifecycle and acceleration tactics.

• Experience breaking down technical topics for multiple audiences.

• Experience using analytics to inform content marketing decisions.

• Excellent communication, professional writing and content curation skills; ability to write short- and long-form content—and to also synthesize the information into infographics, video scripts, interactive digital experiences, etc.

• Customer and sales focused. Proven experience partnering with product and sales teams to run successful campaigns.

• Strong communication and collaboration skills with the ability to manage and build relationships cross-functionally.

• Proficiency with marketing automation platforms, dynamic workflows, CMS (experience with HubSpot, Salesforce and Craft a plus).

• Solid project management experience ensuring that all commitments are met, and stakeholders are informed for multiple concurrent projects.

• Analytical and creative.

WHAT WE WILL PROVIDE IN RETURN:

• Kion is a remote-first company. We offer a 100% remote work schedule (US only) as well as an in-office or hybrid schedule if you are local to the DC-Maryland-Virginia area.

• Excellent compensation and outstanding benefits, including top-of-the-line Blue Cross Blue Shield PPO healthcare coverage with ZERO deductibles. We pay 100% of the employee premium for medical, dental, and vision!

• 3% of direct compensation contribution to your 401(k) (no match required).

• Unlimited PTO to allow staff to spend time with friends and family.

• Regular virtual engagements to better connect with co-workers and talk about life outside of work.

• A small-team collaborative environment that fosters communication and innovation.

At Kion, we are focused on making people's lives in the cloud easier through innovative products built by passionate employees. We are looking to add talented, motivated people to our team to help achieve this mission through the engineering, support, and delivery of our revolutionary Kion cloud enablement solution.

If you want to help organizations spend less time managing and governing their cloud, and more time being enabled by their cloud, you’ve come to the right place. Apply below and we’ll be in touch shortly!