Marketing Coordinator

About Us:
At Express Chipping, we are a leading provider of concrete chipping, silo cleaning, and plant maintenance services, delivering unparalleled solutions for the ready-mix and cement industries. Our dedication to innovation, quality, and customer satisfaction has made us a trusted name in the industry. As we continue to grow, we are seeking a Marketing Generalist to help us expand our brand presence and connect with our customers in impactful ways.

Job Overview:
We’re looking for a dynamic and creative Marketing Generalist to join our team and take charge of multiple marketing initiatives across various channels. This is an exciting opportunity for someone with a diverse marketing background to apply their skills in a fast-paced environment. From digital campaigns to event management, you’ll have a hand in shaping and executing marketing strategies that promote our services, enhance our brand, and drive customer engagement.

Key Responsibilities:

• Content Creation & Strategy:

  • Develop and execute content strategies across various platforms, including websites, social media, email newsletters, and blogs.

  • Create engaging content (written, visual, and video) to support marketing campaigns and ensure brand consistency.

  • Oversee content calendar, ensuring that marketing activities are aligned with business goals and seasonality.

• Digital Marketing & Campaigns:

  • Manage digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.

  • Optimize website performance through content updates, SEO best practices, and regular A/B testing.

  • Analyze the performance of campaigns and adjust strategies to improve lead generation and conversion rates.

• Brand & Market Positioning:

  • Assist in managing the company’s brand identity, ensuring all marketing materials reflect the company’s core values and positioning.

  • Conduct market research to identify trends, competitor activities, and potential areas for expansion.

  • Work closely with leadership to refine messaging and develop promotional strategies that resonate with target audiences.

• Event Planning & Promotions:

  • Plan, coordinate, and execute company events, such as trade shows, conferences, and client meetings.

  • Manage the logistics and promotion of corporate events to build brand awareness and generate leads.

• Collaboration & Reporting:

  • Collaborate with other departments (sales, operations, HR) to ensure marketing strategies align with business objectives.

  • Provide regular reports on marketing performance, including social media engagement, web traffic, and campaign results, and make recommendations for improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• 2+ years of experience in a marketing role, with a broad understanding of digital marketing, content creation, and campaign management.

• Proven ability to develop and execute successful marketing strategies across various channels.

• Strong knowledge of digital marketing tools (Google Analytics, Google Ads, social media platforms, SEO/SEM, email marketing software).

• Excellent communication skills, both written and verbal, with the ability to create compelling marketing materials.

• Experience with content management systems (CMS), graphic design software (e.g., Adobe Creative Suite), and/or video production is a plus.

• Strong analytical skills, with the ability to track performance metrics and adjust strategies accordingly.

• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.

Key Competencies:

• Creativity and problem-solving ability.

• Strong attention to detail and organization.

• Team player with excellent collaboration skills.

• Ability to adapt quickly and embrace change in a growing company.

Benefits:

• Competitive salary with performance-based incentives.

• Health, dental, and vision benefits.

• Paid time off and holiday benefits.

• Opportunities for professional growth and advancement.

• A supportive, innovative work environment where your ideas are valued.

Application Process:
If you're ready to bring your marketing expertise to a fast-growing company and make a real impact, we want to hear from you! Please submit your resume and a portfolio of your work (if applicable) to job@chippingconcrete.com with "Marketing Generalist Application" in the subject line.