Performance Creative Strategist

Koala is a global furniture brand bringing Australian design and innovation to the world. We create forward-thinking products that solve problems for people and homes everywhere, driven by our purpose to make the world a more comfortable place.

We’ve always believed in doing things differently, whether in the way we develop products, how we do people and culture, or the way we bring the brand to life. That mindset has fuelled our growth, helping us disrupt categories in ways that are creative, bold and often unexpected. While we’re a household name in Australia, our journey on the global stage is only just beginning.

Since launching in 2015, our furniture has reached homes across Australia, Japan, the US and the UK. As a B Corp-certified, customer-obsessed, and data-led company, we’re committed to revolutionising furniture for generations to come through design, innovation, and meaningful sustainability.

Role Description

At Koala, creative strategy is at the heart of how we grow, connect with customers, and make our mark in a competitive landscape. The Performance Creative Strategist plays a pivotal role in turning data and insights into thumb-stopping, high-performing ads that resonate and convert. This isn’t just about making ads look great—it’s about understanding our audience, staying ahead of trends, and combining performance data with creative storytelling to craft campaigns that drive real results.

We need a thinker and doer who thrives on collaboration and innovation, someone who can spot an opportunity, build a creative solution, and see it through from concept to execution. You’ll work with some of the best minds across growth, creative, and product teams, delivering fresh ideas that not only align with our brand but take it to new heights. In this role, you’ll shape the future of how Koala shows up on social platforms, creating content that inspires, engages, and ultimately grows our brand.

If you love combining creative ideas with data-driven insights, pushing boundaries, and staying one step ahead of social media trends, this is the role where you can make your mark.

While this role works within the creative scope, this is not a graphic design position.

Key Responsibilities

• Own the end-to-end creative strategy process for Paid Social, using research into competitor intelligence, customer behaviour, performance data, and platform creative best practices into new top-performing ads.

• Execute creative outputs along two workflows of iterations on improving existing assets, and launching brand new creative to drive growth from optimisation and new opportunities together.

• Create clear asset briefs based on testing hypotheses using customer behaviour, content trends and platform performance data, while also highlighting product USPs in order to feed the creative testing framework.

• Collaborate with producers, creative directors, editors, external agencies and channel experts to take a range of ideas and turn them into high-performing campaigns.

• Monitor ad performance in collaboration with the performance marketing manager, analyse ad creative data and continuously optimise the creative to maximum impact.

• Report on creative performance using comparative growth metrics (period vs period), sharing learnings, insights and actions in regular weekly forums with a range of stakeholders.

• Work with multiple teams: Growth, Creative & Product teams to ensure alignment on creative direction, brand tone, and performance metrics.

• Stay on-top of the latest trending content, relevant customer experiences, product solutions, techniques, and platforms to inspire fresh creative ideas.
  

Ideal background

• 3 - 4 years proven experience in a performance creative, graphic design role or similar role

• Portfolio showcasing successful paid social campaigns in-house for an e-commerce consumer good product

• Copy writing and editing skills with a very high attention to detail

• Strong understanding of content performance techniques & testing methodologies in paid social platforms (Meta - Facebook & Instagram, TikTok, YouTube, Pinterest), including knowledge of creative trends and platform-specific best practices for maximizing performance.

• Creative thinker with a strategic, data-driven mind-set, with a passion for combining data with storytelling to craft engaging and high-performing ads

• Strong project management & organizational skills with in-depth experience of creating briefs and guiding projects from ideation to execution.

• Excellent communication & collaboration skills used to inspire and guide creative and data driven teams to meet business goals.
  

Treehouse Perks and Privileges

Koala is only great when its employees are happy — and we’re one happy bunch!

• Work From SofaBed (WFB) - Most of our team is located in LA and surrounding areas, but also happy for you to be fully remote.

• Take a break - Generous time off - Koala life leave, volunteer, parental, and more to help keep your work-life balance, balanced.

• Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam.

• Support & wellbeing - Our employee experience respects and embraces all families, formed, found, and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.

• Competitive 401k matching and comprehensive Anthem private health insurance plans.

• Accelerate your career - via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days.

• Short-term incentive plans ensure you benefit as Koala succeeds!

• Community & connection - We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1%and so much more.

• All in all, the Koala Kommunity is a great place to hang out and belong to!

Salary Range (US): This role has a target base salary range of $110,000 – $120,000 USD, depending on experience, skills, and role scope.

Koalities We Look For

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We are ambitious. We are curious. We are selfless. We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always trying to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change like Steve Smith under a short ball (Aussie cricket reference FYI). Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what the bloody hell are you waiting for? Drop us a line, and let's see what you've got! ;)

There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognize that a diverse workforce is crucial to our success as a business.

To read more, check out our careers, LinkedIn, or the great work we do with Work180.