SEM Manager

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About Life360

Life360 is on a mission to bring families closer— and that starts with ensuring that loved ones are safe and secure. That’s why millions of families across 140 countries trust Life360 to keep them connected each day, and in life’s unpredictable moments.

From real-time location sharing and notifications, to driving safety features like Crash Detection and Roadside Assistance, we create tools that remove uncertainty from modern life — so families can feel free, together.

About the Job

As the SEM Manager, you will own paid search across Google and Bing to hit monthly budget and ROAS goals. This requires the setup, optimization, and analysis of multiple campaigns daily following a direct response marketing approach.

What You'll Do

• Develop a strategy for paid search to grow Life360 memberships and execute tactically.

• Hit monthly spend and ROAS goals in line with monthly targets and OKRs.

• Create, manage, and optimize brand, non-brand, and conquest campaigns.

• Ideate and test new keywords, ad copy, landing pages, bidding strategies, and seek out new ways to improve efficiency. We love testing to see what works and what doesn’t.

• Provide daily, weekly, monthly reports for tracking and analyzing performance.

• Manage and execute testing roadmap.

• Work closely with in-house creative teams to design new landing pages and ads. 

• Manage and scale continually growing monthly budgets.

• Share insights with the UA team and throughout the organization, and foster a collaborative learning environment.

• Troubleshoot issues and changes in performance.

• Work cross-functionally with analytics, creative, product, and marketing.

What We're Looking For

• 4+ years directly managing paid search campaigns

• Google Ads certification

• Subject matter authority in all aspects of paid search including: content, keyword research, account and campaign structure, bid strategies, incrementality measurement, attribution and tracking.

• Exceptional analytical skills (Sheets/Excel is a must) and a data-driven approach. 

• Experience with Google Analytics and Tableau (or similar BI tools).

• The ability to manage several projects simultaneously in a fast-paced environment.

• The ability to collaborate and work as a team in order to achieve company objectives.

• A passion for problem-solving and improving overall performance. 

• Great attention to detail and is comfortable living “in the weeds” day-to-day in order to hit goals.

Our Benefits

• Competitive pay and benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for employees)

• 401(k) plan with company matching program

• Employee Assistance Program (EAP) for mental wellness.

• Flexible PTO and 12 company wide days off throughout the year

• Learning & Development programs

• Equipment, tools, and reimbursement support for a productive remote environment

• Free Life360 Platinum Membership for your preferred circle

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Build A High Performing Team – Communicate Directly, Be a Good Person

• Make Things Happen – Take Ownership, Think Long Term

• Deliver an Exceptional Experience – Users Come First, Quality & Craftsmanship

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

#LI-Remote

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Since the majority of our staff is located on the US West Coast, our primary working hours will be 9-4pm PST