Paid Media Specialist

Hi! We’re LinkGraph, an SEO software company (and full-service digital agency) focused on engineering products and services that help websites improve their performance on Google. We are a rapidly growing organization with clients from Fortune 500 companies to leading Silicon Valley tech startups, and we're looking to bring on a Paid Media Specialist to help us propel our growth.

Check out our careers page here.

If you’re smart, ambitious, and passionate about working for a tech company, we want to hear from you!

This is a part-time contractor position.

Requirements:

We are looking for a paid media expert who can demonstrate success with paid media accounts, improving conversions and ROAS.

• Must be Google Ads certified.

• Experience with Facebook ads.

• Experience writing copy + creating landing pages a huge plus!

• Super communicative and looking to grow! :)

Responsibilities:

• Monitoring, tracking, and optimizing campaigns to maximize ROI and decrease CPA/CAC.

• Performing in-depth analysis of campaigns to ensure KPIs are being met and to identify underperforming campaigns.

• Conducting keyword research and selection for pay-per-click campaigns to maximize budget while hitting key business objectives such as traffic, sales, etc.

• Making recommendations on keyword selection and killer ad copy.

• Setting up Facebook Pixel and managing Facebook Ads Manager.

• Coordinating with Marketing and Design teams for any campaign assets needed.

• Ensuring conversions are tracked appropriately.

• Producing weekly campaign performance reports.

• Adapting in the role as needed.

Life at LinkGraph:

At LinkGraph, we are committed to enjoying life as we are to delivering best-in-class services and software. From community volunteer days, socially conscious initiatives, and team lunches and outings, our culture reflects our team’s diverse interests.

We’re a growing team of diverse professionals, however, we all share the same goals: to be a part of a company that’s on the edge of digital marketing, to make the world a better place, and to have fun doing it. Our team culture is one of fast-paced innovation, where each person is empowered to take on their own ambitious projects, with the support of their teammates.

Here's some insight into our core values:

• We assume positive intent.

• We have an “I can figure it out/Google it” attitude.

• We are initiative takers.

• We are adaptable and resilient.

• We have integrity.

• We are kind and thrive in collaboration.

We’ve got plenty of perks, but the biggest one is working with other energetic high-achievers.We are very proud of the kind, inclusive, and collaborative company culture we have built and have been very lucky to be recognized by both national and local industry leaders:

• 2023 + 2022 Inc. 5000 List of the Fastest-Growing Companies in America

• Nevada’s Top Workplaces - #1 Small Business (Under 150 Employees), Best New Ideas

• Best Start-Up Agency (U.S. Search Awards)

• Top B2B Companies (Clutch)

• Inc’s On The Rise and Best Places to Work (Inc. Magazine)

• Great Place to Work Certified (Great Place to Work)

Salary:

$30-40 an hour