Paid Social Marketing Manager
***This is a remote position, but we are currently only able to hire within the U.S.***
The Paid Social Marketing Manager is responsible for the full lifespan of social media campaigns--setting strategic direction, executing tasks, ongoing management and optimization, monitoring, and reporting and insight analysis, as well as monthly budget pacing. The Paid Social Marketing Manager works on a dedicated client team and continually supports and leads integration efforts with other digital and media services.
Candidates must have 2+ years of experience in digital marketing with an emphasis on social media.
In addition, the right candidate will embody our company values of being:
An Accountable Steward of our Client Partners
Collaborative & Adaptable
A Data Driven Creative
A Critical Big Picture Thinker
An Innovative Thought Leader
Expected Salary Range: $65,000 to $80,000 annually depending on experience.
Essential Job Functions
Responsible for determining client social media strategy and identifying tactics across multiple social media channels to ensure client goals are met and exceeded
Responsible for the overall success of ad performance on paid social
Ensure proper ad campaign setup, implementation, analyzation, and reporting
Day-to-day paid social campaign management
Monitor performance of targeting tactics, audiences, and placements and make proactive campaign changes and recommendations to improve performance
Responsible for campaign testing to improve performance – creative changes, placements, audiences, landing pages, targeting tactics
Conduct daily monitoring and gather consumer insights
Management of paid social media campaigns (Facebook, Twitter, LinkedIn, Pinterest)
Social media reporting, analysis and insights
Client communication and consulting
Invoicing
Cross-service integration
Serve as back-up point of contact for clients on accounts
Take ownership of and make changes to accounts based on feedback from the client, as well as direction from the Partner Director
Autonomously hit deadlines
Manage tasks and proactively communicate any issues
Understand and convert ad campaign performance data into optimizations and digestible insights
Give guidance and support to ad operations or account coordinator teams
Remain on top of developments in the digital marketing industry and understand how changes can be applied to client set
Regular client communication and consulting, including presenting weekly, monthly, or quarterly performance reporting
Collaboration with other account teams and departments within Location3
Minimum Qualifications:
3+ years’ experience in paid social account management in Facebook Business Manager
2+ years' experience in social media or content marketing
Experience managing paid social media campaigns on Facebook, Twitter, LinkedIn, and Pinterest
Basic knowledge of Google Analytics & tracking
Excellent writing and communication skills
Positive attitude
Ability to work under pressure and multi-task
Ability to work well with others while maintaining degree of autonomy
Desire to learn and mature with growing digital marketing agency
Basic knowledge of attribution
Preferred skills and background
Experience in the franchise or multiunit retail space
Google Analytics Certification
Facebook Blueprint Certified
Experience in other social channels a plus
Experience in Google Ads campaigns a plus (display, video, discovery)
About US
Creative Thinkers, Data Geeks & Digital Enthusiasts - Location3 Media is a digital marketing company built to improve the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions. Founded in 1999 and located in the heart of Denver, Location3 has a staff of 60+ full-time employees who service global, national and local brands. More than half of Location3's client base has worked with the agency for at least three years, as Location3 improves the findability and performance of every client they partner with.
Why Us?
Location3 is looking for passionate people with innovative thinking who want to work with a performance-driven team. We emphasize working hard to bring our clients the results they seek and celebrating those wins together in a positive and fun work environment. We offer the benefit of being a remote work organization, but we also strongly believe that collaboration is key to driving outcomes. Our company culture, our ongoing education and training programs, and our technology infrastructure all contribute to that goal. We also believe that bonding is equally important - whether it's in-person or over Teams. We have a dedicated in-person annual company retreat that includes our annual golf day as well as remote monthly events like learning hours, team happy hours, and team trivia that help to create synergy among colleagues and teams. On top of working and playing hard together, we also offer a very competitive benefits package, complete with medical, dental, vision, matching 401K, a wellbeing stipend, every other Friday off, every other half-Wednesday off, remote work equipment, a remote equipment reimbursement and more.
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