Marketing Content Producer

COMPANY SUMMARY

Lyte is a demand-first solution creating a better live ticketing experience for event producers and fans around the world. Lyte's innovative technology enables fans to request tickets at any time, allowing event producers to access insights and inventory management capabilities that lead to more informed decision making and significantly improved event outcomes. By bringing every phase of the event ticketing lifecycle under one roof, fans are provided with a safe and secure way to buy, sell, return and transfer tickets for the events they love whilst giving event producers access to greater data and insights for ongoing optimisation and more consistent outcomes. Lyte has been utilized by prestigious venues, festivals and sports organizations including Life is Beautiful, MadCool, Lost Paradise, the Association of Volleyball Professionals, and more.

MARKET OPPORTUNITY

Our mission is to fill every seat and make the event experience magical for fans. Lyte is an innovative solution for a better live event ticketing experience—the first to bring true innovation to the ticketing space in over two decades. Our demand-first technology enables event producers to significantly improve their event outcomes with insights and inventory management capabilities traditional platforms can’t match. All while delighting fans with a modern, safe and flexible buying, selling, returning or transfer experience.

POSITION OVERVIEW

We are looking for a creative, collaborative and experienced Marketing Content Producer to contribute to our storytelling and content creation for our client and fan marketing channels. This role is a part of a cross-functional team that is responsible for collecting, developing and distributing a cohesive content strategy that is built off the back of regular client and fan feedback. As the first Content Producer to join the team, you will play a pivotal role in our success by creating a wide array of engaging content that showcases the value of our brand for artists, event creators, their teams and—most importantly—the fans.

Within the team, you’ll:

• Collaborate with our Director of Content Marketing to craft engaging original content, such as blogs, social media posts, and videos, to boost awareness and demand for our products and services.

• Work alongside our Director of Product Marketing to develop concise, effective product materials that facilitate quick internal adoption and impactful enablement.

• Join forces with our Director of Solutions Marketing to devise efficient onboarding and adoption plans, helping our customers quickly achieve expertise.

• Partner with our Marketing Art Director to maintain the creative consistency and quality of our branded campaigns and materials.

RESPONSIBILITIES:

• Produce original content, including blogs, one sheets, slides, emails, social media, videos and other multi-channel marketing campaigns

• Assist in the execution of trade events and other in-person brand activations.

• Strategically manage a content calendar based on global and regional content strategies

• Serve as a market consultant, informing teams of the best formats, styles and templates to use for localized content.

• Interview clients and internal experts to get unique insights to serve as the bs for various content types

• Uphold brand tone and voice throughout all content

• Apply insights from content performance to inform on future content types and topics.

• Other duties as assigned.

REQUIREMENTS AND QUALIFICATIONS:

• 3-5+ years of experience in content creation, including but not limited to blogs, video, social and email content

• Proficient in Adobe Suite, particularly After Effects and Photoshop

• Competency in HubSpot and Asana

• Background in Tech/SaaS, music and/or live entertainment

• A pulse on the latest trends in content creation and strategy

• Experience in partnering with third-party agencies and vendors

• Ability to manage multiple priorities and deliverables across a distributed team

• Paid media and social media skills are a plus

CULTURE & COMMUNITY

Our team is working every day on the mission to “fix our house.” We coalesce around building a truly diverse and equitable workplace, and supporting Lyte’s goal of being a company that is antiracist, feminist, and promotes LGBTQ+ inclusion and allyship through education and activation within our community.

We continuously strive to hire and engage diverse teammates from all backgrounds, experiences and perspectives with the goal of being consistent with the diversity of the fans that we serve; we believe that having a growth mindset is imperative as we build an organization that is fully inclusive and psychologically safe for all.