Senior Creative (DTC Ads, UGC, Brand, Direct Response, CRO)

Abot Maneuver

We're a VC in the health and wellness space currently operating and scaling a women's supplement for probiotics/ menopause symptoms.

Over the last 5 years, we've grown this brand from zero to $100M+ in annual revenue, serving more than 2,000,000 customers worldwide and counting.

The Financial Times ranked us 12th among Asia Pacific’s High-Growth Companies in 2023. Within Singapore, The Straits Times and Statista ranked us 4th among the fastest-growing startup companies.

As we continue towards our vision of building a billion-dollar portfolio of brands and products, we're looking for talented individuals to join the family.

Brands We Like:

Ritual, Truvani, MaryRuth Organics, Hims & Hers, Athletic Greens, Coco & Eve, Unbloat, Metabolic Renewal, Happy Mammoth, Flo (OPositive), Golden Hippo

Who We’re Looking For

• As a Senior Digital Designer, you are responsible for creating high converting collaterals & assets for our range of DTC supplements. 

• These include performance-driven creatives like static ads, short form videos/UGC, landing pages, listicles  to drive customer acquisition for our brand that focuses on women 35-65+. 

Key Outcomes

• Design new winning creative formulas across various ads & pages.

• Improve overall brand aesthetic, look & feel.

What You’ll Be Doing

• Creating scroll stopping ads across various projects. (FB, IG, landing pages etc)

• Editing raw UGC/videos & turning them into high converting assets.

• Research competitor ad strategies, customer’s visual language, design new hypotheses and apply new attention grabbing techniques into ad production.

• Maintain a rigorous A/B test schedule, testing different hypothesis, styles and concepts.

• Redesigning/ optimising landing pages to improve eye flow, aesthetic appeal & conversion rates.

• Collaborate with external creative teams to produce high level assets to elevate our brand. (photoshoots, product videos)

• Support new product design, launch kits and promo campaigns.

Requirements

• 5+ years of experience in creative DTC ads, A/B testing, CRO, UI/UX in the ecommerce space with an emphasis on design rather than data analysis.

• A portfolio demonstrating design & video editing skills that enhance user experience and conversion rates.(concept/ layout testing etc)

• Strong visual storytelling ability.(design that evokes emotion, emphasises main points in the copy, while keeping a clean and polished look)

• Ability to distil new concepts into applicable frameworks and roll out them out to new designers quickly.

• Independent problem solver who is resourceful.

• Organized & meticulous. 

• Obsessed with psychology, design, video, content & advertising.

• Dialled into the industry: Eg involved in the DTC twitter, DRM/creative testing spaces.

• Interested in applying skill sets in the right (highly scalable) opportunity/vehicle.

• Bonus: Experience, knowledge or interest in branding, sociology, psychology, storytelling, product design.

Important Notes:

• As this is a fully remote role, we require team members with high accountability & responsiveness (especially so for senior roles).

• Anticipated annual salary range for this position ($80,000 - $96,000 USD) plus performance bonus potential + with room for future growth.

• Big bonus if you’ve run a video/ DTC creative agency in the past and want to focus & apply your skills to a fast growing business. (100% of your attention will be on creating amazing ads that scale vs chasing new clients)

• Only for applicants who are looking to grow & scale with a company in the next 5-10 years. (we play long terms games with long term people -> high value in compounded effort over a period of time)

• Our hiring cycles take 2-3 weeks to complete depending on position, communication turnaround time & there will be a paid skills test portion through this interview.