Senior Video Producer (DTC, Direct Response, UGC, VSL)

Abut Maneuver

We're a VC in the health and wellness space, currently operating and scaling a women's probiotic for menopause symptoms.

Over the last 5 years, we've grown this brand from zero to $100M+ in annual revenue, serving more than 2,000,000 customers worldwide and counting.

The Financial Times ranked us 12th among Asia Pacific’s High-Growth Companies in 2023. Within Singapore, The Straits Times and Statista ranked us 4th among the fastest-growing startup companies.

As we continue towards our vision of building a billion-dollar portfolio of brands and products, we're looking for talented individuals to join the family.

[IMPORTANT]

Please apply only if you:

- Have 5+ years in direct response copy (Long form FB ads, high converting DTC landers, CRO, upsells, emails, VSLs, sales-driven tiktok scripts)
- Have functioned in & project managed a well oiled creative team (collaborating with designers & editors on sprints, iterations, product launches etc)
- Have written compliant stuff for HEALTH, BEAUTY, WELLNESS, WEIGHT LOSS niches (there is a learning curve that most writers won't have)
- Are GREAT at writing for women 45+ US (you speak their language, you know their hot buttons, and you have winning campaigns with at least $1M/sales)

If that's you, a performance driven, perceptive writer who figured out that this is probably the best job on earth...

We'll have a lot of fun building this to over $1B/yr and beyond.

Who We’re Looking For:

We're looking for a Senior Video Producer who can write, direct, and produce high-converting short/ long-form marketing videos to be used across Facebook, Tiktok, YouTube that sell health & wellness products directly to consumers online.

What You’ll Be Doing: 

• Leading & managing a team consisting of copywriters, video editors & content executives.

• Plan & oversee the creative execution of short-form and long-form marketing videos using a data-driven, test-and-learn approach. 

• Create script outlines & storyboards that combine a variety of storytelling narrative devices including narration, scripted copy, soundbites, video b-roll and graphics (both direct response & brand).

• Collaborate with creators & editors from pre-production to delivery, including providing feedback on edits, reviewing graphics and on-screen text.

• Analyze performance data, and use data to create incremental video optimizations that scale.

• Collaborate with editors to create video templates & optimisation guides for winning ad formats and iterations of them (including different hooks, structures, elements, lengths, mashups, audio etc).

• Hire & integrate new team members to enable scaling of video production.

Requirements

• 4+ years experience creating video ads for D2C e-commerce beauty or wellness brand (short/ long form).

• Strong leadership skills, experience in managing + hiring teams (editors/ writers/ content execs etc).

• A highly creative self-starter who can work both independently and collaborate well with different teams.

• Ready to go video ads portfolio + playbook to start applying new test ideas to any brand (various UGCs, Ingredient/ Benefit GIFs, Product Explainers etc).

• Strength in organization, project management and documentation. 

• Quick at analyzing and breaking down competitor ads and modeling concepts for fast testing cycles.

• Up-to-date with latest trends and advertising best practices (DTC Twitter etc).

• Highly skilled in Adobe After Effects/ Illustrator/InDesign and Photoshop to execute projects with excellence. Working knowledge or better of other Design software, such as After Effects, Premiere, Figma.

Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and advancement.

• Collaborative and dynamic work environment.

Important Notes:

• As this is a fully remote role, we require team members with high accountability & responsiveness (especially so for senior roles).

• Anticipated annual salary range for this position ($90,000 - $120,000 USD) plus performance bonus potential + with room for future growth

• Big bonus if you’ve run a video/ DTC creative agency in the past and want to focus & apply your skills to a fast growing business (100% of your attention will be on creating amazing ads that scale vs chasing new clients)

• Only for applicants who are looking to grow & scale with a company in the next 5-10 years (we play long terms games with long term people -> high value in compounded effort over a period of time)

• Our hiring cycles take 2-3 weeks to complete depending on position, communication turnaround time & there will be a paid skills test portion through this interview