Senior Creative Strategist

Summary

Naxir is a fast-growing DTC health and wellness brand spending six figures a month on Meta. We’re looking for a senior creative strategist to own our creative engine end to end: research, angles, scripts and briefs, and the ads that come out of them, all the way to live in the account.

In This Role You Will

• Own the weekly creative slate: what we test, in what order, and why

• Research the customer and find new angles: the desire underneath the purchase, not a new way to describe the product

• Write the scripts and briefs yourself. You're the copywriter on this account, not a briefer

• Direct two editors and an AI production stack that turns a script into a finished video

• Close the loop on every batch with a verdict and a written learning, so the next test starts ahead of the last one

Who We’re Looking For

• Real DTC e-commerce experience. Not content marketing for a local business

• Elite direct-response copy, non-negotiable, you write it yourself

• You've personally created an ad that spent $50,000+. You'll be asked to show proof of spend

• Top-of-funnel, net-new concepts in your portfolio. Not bottom-of-funnel filler, not imitations of the ad library

• AI-native. AI should already be real leverage in how you research, write and produce

• Native-level written English for a US consumer audience

• Full-time and exclusive. This can't be one of four brands you work on

• Willing to complete a paid trial task before we hire

Approach To The Role

• You think in outcomes, not tasks. You'd rather ship six ads that actually run than write twelve briefs nobody launches

• You're genuinely interested in why an ad works, not just what performed, but what it did to the person watching it

• You want the account's performance to be your problem. When an ad loses, you want to know why more than you want to move on

• You're comfortable writing for someone who isn't you. Our customer is decades older than most of the people who write ads for a living, and the ones who can hear their voice are rare

What’s In It For You

• $8k – $10k/month base, plus 5% of ad spend on your top 5 winners. Uncapped.

• Two highly competent editors and an AI production stack

• Direct access to the founder, no bureaucracy

• Proven winners, real spend, and avatar data from day one

• Access to top courses and communities in the ecom space

• Fully remote

• Growth opportunity beyond creative strategist

Our Hiring Process

1. Submit your application + a short Loom below

2. Initial interview with the founder

3. Paid trial task: real research, your angle, one finished brief, and a short Loom on how you got there. $500, paid on submission, whether or not we hire you.

4. Final interview

5. Offer

About Us

Naxir makes mobility products for older adults. Our hero product is the StandSecure cane. Most canes help you walk. Ours helps you stand up, which is the moment people actually struggle with.

Our customers aren't really buying a walking aid. They're buying back their independence.

It's a category still marketed like medical equipment, beige catalogues, clinical language, no emotion anywhere. That's the opportunity: a genuinely good product, a market nobody is speaking to properly, and modern direct response pointed straight at it.