Senior Manager, Marketing Finance

ABOUT US

OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible.  OLIPOP is a deliciously refreshing tonic that is crafted with prebiotics, botanicals, and natural plant fiber to support your microbiome and benefit digestive health. We're on a mission to provide an affordable, delicious alternative to soda that delivers leading-edge health benefits to mainstream consumers.

OUR TEAM

At Olipop our values lead the way we create our products, engage with each other, and interact with our community. While we’re invested in our product, we’re equally invested in personal development. We’re tightly knit, we’re genuine and we’re always pushing the envelope to do a better job than we did the day before. Our team is also fully remote, requiring us to be resourceful, creative and collaborative to support our fast-moving business.

To best serve our diverse community of customers, we also seek to recruit and include people with a diversity of abilities, backgrounds, and cultures.

WHAT YOU’LL NEED

Working at a start-up can be as much a personal journey as it is a professional one. To succeed at a company like Olipop, you must be comfortable with failing, learning, and adapting. You need to be curious, optimistic, and able to find a way when it seems impossible. You must be confident enough to express your ideas but humble and open to learning from your experiences and from others. If this is the approach you take to life, then we’d love to hear from you.

Olipop is searching for a Sr. Manager, Marketing Finance to build and manage scalable analytics, attribution models, budgets, and ROI analyses to support our marketing team.  Our marketing team spans PR, Media, Partnerships/Influencer, Social, Creative, Shopper/Retailer and E-Commerce, and this role will be critical in ensuring that we are optimizing our spend and continuously learning and iterating on what is working.

In this role, you will need to get into the weeds and build reports, dashboards, and analytics to measure our spend and its effectiveness, but be able to quickly elevate and communication the implications and actions needed.  In addition to building, you will be asked to think critically and strategically about the implications of your analyses, and present the findings to our leadership team.  You will need to be an effective collaborator, able to support our marketing leadership team’s needs while also being willing to challenge perspectives.

RESPONSIBILITIES

• This role will serve as a business partner to our marketing organization, helping to support ongoing decision making, analysis in support of long-term strategic projects, strategic planning, annual planning, maintaining monthly budget and forecast models, and other ad-hoc requests.

• Partner with Marketing leadership to build and support marketing mix measurement models

• Conduct analysis to measure effectiveness of marketing campaign and initiatives

• Evaluate attractiveness new partnership, influencer, and other strategic opportunities

• Develop and maintain monthly budgets with an ROI based view on significant investments

• Support marketing leadership in budget allocations to align with strategic priorities (e.g. drive awareness, trial)

• Build framework for, track and report on marketing KPIs on an ongoing basis

• Support DTC e-commerce leadership in managing P&L and optimizing spend

QUALIFICATIONS

• Analytical and continuous improvement mindset with the ability to build complex, detailed and high-quality models and step back to summarize the implications and recommended actions.

• High level of emotional intelligence and cultural competency, with an ability to operate in an unstructured and highly dynamic environment

• A strong communicator with excellent written and verbal communication skills and strong presentation skills, with the ability to simplify complex analyses to simple insights.

• Advanced excel experience required

• Expertise in creating processes and tools to support budget process and profitability analyses

• Experience in Marketing Finance for a CPG brand is highly preferred

• 6-8 years of experience in a combination CPG finance, consulting, investment banking or other analytically intense role, with an emphasis on marketing, is a plus

• Prior experience at a rapidly scaling startup is a plus

Reports to:  Vice President, Financial Planning & Analysis

COMPENSATION

$135,000-140,000 base salary + bonus

We are proud to be an Equal Opportunity/Affirmative Action Employer.  Olipop does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.