Paid Media Strategist
ONE is on a mission to help people live healthier financial lives. We’re doing this by creating simple solutions to help our customers save, spend, and grow their money – all in one place.
The U.S. consumer today deserves better. Millions of Americans today can’t access credit, build savings or wealth, and are left to manage their financial lives through multiple disconnected apps. Almost a quarter of U.S. adults are unbanked or underbanked and roughly 80% of fintech users rely on multiple accounts to manage their finances.
What makes us unique? We are backed by a preeminent fintech investor (Ribbit) and the world’s largest retailer (Walmart), maintain the speed and independence of a startup, and employ a strong (and growing) collection of world-class talent.
There’s never been a better moment to build a business that helps people live healthier financial lives. Come build with us!
Paid Media Strategist to manage the execution of our paid marketing strategies to acquire new customers and grow share of wallet. You will be expected to drive customer acquisition, and manage cost per acquisition (CPA), via multi-channel campaigns that are optimized for conversion, but also provide an optimal customer experience. Reporting to the Head of Performance Marketing, you, along with the rest of the Marketing team, will partner with Product, Engineering, Marketing Operations, Legal & compliance, and external agencies. Experience within fin-tech industry, and app marketing preferred.
This role is responsible for:
Supporting performance marketing initiatives to acquire new customers, including paid media channel management, optimization, and tactical execution
Managing paid media channels (ex. Paid search, display, video, paid social, etc) and launch marketing tests to scale additional media channels (ex. Podcasts, radio, connected TV, and more)
Managing paid campaign timelines and budgets across internal and external teams
Briefing and partnering with brand and creative teams on creative production and messaging for paid assets
Owning management of tracking, and reporting for campaign performance across all channels, and closely manage and optimize spends and conversion events
Working closely with media agency to implement paid media optimizations, tests, and strategies to deliver on conversion and CPA targets
Sharing paid media best practices and seek out opportunities to improve existing processes
Minimum of 8 years of experience in digital media and an expert in full funnel media strategy and execution.
Analytical expertise to regularly design test & learn initiatives, interpret campaign and channel data and metrics, and make recommendations on optimizing to hit target CACs.
Strong acumen with paid campaign tools (Google Adwords, Facebook Ads manager), data tracking platforms (GA, Amplitude, landing page creation and testing tools (Unbounce), and marketing automation tools (Hubspot)
Best practices across full paid social landscape, and search copy and design
Demonstrated project management skills with a track record of delivering projects on time and within budget
Excellent communication skills; articulate, effective interpersonal skills and strong public speaking and writing skills
Experience developing effective working relationships with internal and external teams
Ability to thrive in a fast-paced environment and performs well under pressure, is adaptable, resourceful, and detail-oriented
Understanding of what it means to work in a regulated industry with preferred experience developing campaigns and shepherding these campaigns through a compliance process.
The estimated annual base salary for this position ranges from $135,000 to $150,000. Pay is generally based upon the level, complexity, responsibility, and job duties / requirements of the specific position. We then source candidates with the requisite skills, expertise, education, training, and experience. If you are selected for an interview, please feel welcome to speak to a Talent Partner about our compensation philosophy and other available benefits.
What it’s like working @ ONE
Our teams collaborate remotely and in our work spaces in New York and Sacramento.
Benefits effective on day one
Early access to a high potential, high growth fintech
Generous stock option packages in an early-stage startup
Remote friendly (anywhere in the US) and office friendly - you pick the schedule
Flexible time off programs - vacation, sick, paid parental leave, and paid caregiver leave
401(k) plan with match
In order to thoughtfully scale the company and avoid downstream inequities, we’ve adopted a flat titling structure at ONE. Though we may occasionally post a role externally with a prefix such as “Senior” to reflect the external level of the position, we do not use prefixes in titles like that internally unless in a position which manages a team. Internal titles typically include your specific functional responsibility, such as engineering, product management or sales, and often include additional descriptors to ensure clarity of role and placement within our organization (i.e. “Engineer, Platform”, “Sales, Business Development” or “Manager, Talent”). Employees are paid commensurate with their experience and the internal level within ONE.
Inclusion & Belonging
To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at firstname.lastname@example.org.
For additional questions around our interview process, please check out our Candidate FAQs.
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