Manager, SEO, GEO & Analytics

About Park & Battery:

Park & Battery is a full-service marketing agency helping ambitious brands predict what's next and create marketing that drives measurable business growth.

We believe the future belongs to marketers who combine strategy, creativity, analytics, AI, and human insight to make better decisions. Our teams partner with some of the world's leading enterprise brands to solve complex business challenges through integrated marketing programs that build brands, generate demand, and accelerate revenue.

We're looking for people who are naturally curious, strategically minded, collaborative, and excited about helping shape the future of marketing.

Position Overview:

The Manager, SEO, GEO & Analytics is a subject-matter expert responsible for helping clients improve their visibility and performance across traditional search, AI-powered discovery, and digital experiences.

This role combines strong expertise in search engine optimization (SEO), generative engine optimization (GEO), digital analytics, and generative AI with the ability to turn complex information into clear, actionable recommendations.

The ideal candidate understands how audiences discover, research, and evaluate brands, products, and services across both traditional search and emerging AI platforms. They are equally comfortable conducting a technical audit, interrogating data, developing an AI-enabled research methodology, and presenting strategic recommendations to a client.

This is not simply a tools-based reporting role. We are looking for someone who can interpret what the data and platforms reveal, identify what matters, and bring a thoughtful point of view.

What You'll Do:

Develop SEO & GEO Strategies

Develop SEO and GEO strategies that improve client visibility across traditional search engines, AI-powered search experiences, generative AI platforms, and emerging discovery environments.

Conduct SEO and GEO audits and translate findings into prioritized recommendations across content, technical infrastructure, website experience, authority, and discoverability.

Evaluate how client brands, competitors, products, and services appear within both traditional and AI-generated search experiences and identify opportunities for improvement.

Apply AI to Search, Research & Strategy:

Use generative AI as an active part of research, analysis, ideation, and strategic problem-solving.

Develop, test, and refine sophisticated prompts and repeatable AI workflows for competitive research, content evaluation, audience insights, and strategic planning.

Understand how consumers and B2B buyers use generative AI to research categories, products, services, vendors, and solutions, and translate those behaviors into practical SEO, GEO, content, and website recommendations.

Critically evaluate AI-generated outputs for accuracy, relevance, sourcing, and strategic usefulness rather than accepting model responses at face value.

Help Park & Battery continue to evolve its methodologies and best practices for incorporating generative AI into search, research, and client strategy.

Turn Data Into Insight:

Use web, search, and performance data to identify trends, opportunities, and areas for improvement.

Move beyond automated platform outputs to develop original analysis and a clear point of view about what the findings mean for the client's business.

Synthesize information from multiple sources and translate technical findings into clear, concise, and actionable recommendations.

Audit & Optimize Digital Experiences:

Evaluate websites across technical SEO, crawlability, indexation, site architecture, metadata, internal linking, structured data, content quality, and search readiness.

Identify opportunities to improve website structure, content, user experience, and discoverability across traditional and AI-powered search environments.

Partner with content, creative, development, media, strategy, and analytics teams to translate findings into practical recommendations.

Connect Organic & Paid Marketing:

Work collaboratively with integrated media and marketing teams to identify opportunities where organic search, paid search, paid media, audience behavior, content, and website insights can inform one another.

Use search and audience behavior to strengthen integrated marketing strategies and improve the overall customer journey.

Serve as a Client-Facing Subject-Matter Expert:

Present audits, analyses, and recommendations directly to clients and senior marketing stakeholders.

Explain highly technical concepts in clear, accessible language and confidently guide clients through findings, implications, and recommendations.

Bring an informed point of view, respond effectively to client questions, and help stakeholders understand not simply what the data says, but what they should do about it.

What You'll Bring:

• 5+ years of progressive experience across SEO, organic search, digital strategy, analytics, or related disciplines within an agency, consultancy, or enterprise marketing environment.

• Strong expertise in SEO strategy, including technical SEO, on-page optimization, search intent, content strategy, site architecture, crawlability, indexation, and related best practices.

• Demonstrated understanding of GEO, AI-powered search, generative AI discovery behavior, and the evolving ways consumers and B2B buyers find and evaluate information.

• Advanced practical fluency with generative AI tools, with demonstrated experience incorporating AI into professional research, analysis, strategy, and problem-solving.

• Strong prompt-engineering skills and the ability to develop, test, refine, and systematize prompts for complex research and analytical tasks.

• Experience using leading SEO and search-analysis platforms such as SEMrush, Ahrefs, Screaming Frog, or comparable tools.

• Strong working knowledge of Google Analytics 4 and Google Search Console and the ability to use digital data to inform strategic recommendations.

• Proven ability to synthesize complex information and identify the insights that matter most.

• Excellent communication, presentation, and storytelling skills, including experience presenting technical findings and strategic recommendations directly to clients.

• Strong strategic judgment, intellectual curiosity, and the ability to form an independent point of view rather than relying solely on automated tools or platform recommendations.

• Experience collaborating across strategy, content, creative, media, development, analytics, and client service teams.

Nice to Have:

• Experience with Google Tag Manager and digital measurement implementation.

• Experience developing dashboards or data visualizations using Looker Studio, Tableau, or comparable platforms.

• Familiarity with structured data/schema and content management systems.

• Experience developing formal measurement frameworks or identifying tracking and data-quality issues.

• Working knowledge of SQL, BigQuery, Python, or other advanced data-analysis environments.

• Experience working with enterprise or B2B brands and complex customer journeys.

What Success Looks Like:

Success in this role isn't measured by media efficiency or campaign delivery alone.

It's measured by your ability to:

• Uncover meaningful insights that clients could not get from an automated report alone.

• Turn complex SEO, GEO, AI, and website data into clear, prioritized recommendations.

• Improve clients' visibility across traditional search and emerging AI-powered discovery environments.

• Anticipate how client audiences will use generative AI to research categories, products, services, and solutions.

• Use generative AI to deepen analysis and strategic thinking — not replace it.

• Translate highly technical subject matter into compelling, understandable client stories.

• Connect organic search and AI-discovery insights with broader content, media, and integrated marketing strategies.

• Help strengthen Park & Battery's SEO, GEO, and AI-search capabilities as these disciplines continue to evolve.