About Peek

Peek is the operating system powering the experiences industry — from museums and attractions to tours and activities. With over $7B in bookings, Peek’s AI-powered platform has helped thousands of merchants to increase revenues, save time, and deliver seamless guest experiences. Customers include MoMA, Whitney Museum, Seattle Aquarium, Bryant Park & Looping Group. The company has raised over $150 million from institutional investors Westcap, Goldman Sachs, and SpringCoast Partners.

As a remote-first company recognized by Forbes as one of America's Best Startup Employers and by Built In as a 2025 and 2026 Best Place to Work, we are a global team of "Peeksters" who "Obsess Over Our Customers," "Accomplish Big Things," "Collaborate With Purpose," and "Get Better Every Day."

The Role

We are seeking a highly creative, data-driven Content Creator to lead the development, testing, and optimization of marketing creative across multiple brands and across both paid and organic channels.

This role blends hands-on content creation and community engagement, ensuring each brand’s voice and audience strategy is reflected in high-performing content. You leverage AI tools to scale winning creative concepts across a portfolio of brands.

You obsess over the voice of the customer. You work hard to understand the needs and challenges that operators and merchants face in order to create content that goes a level deeper to meet the objectives of small business owners looking to grow and automate their businesses.

Responsibilities

Creative Asset Production

Produce and launch 5–10 new ad creatives per week
Develop high-performing hooks, messaging, and visual concepts optimized for paid media platforms (TikTok, Meta, YouTube, LinkedIn)
Rapidly iterate on creative variations to identify winning combinations of messaging, format, and audience targeting
Use AI tools to ideate, produce variations, and test concepts at speed without sacrificing quality

Vertical Video Creation

Create and edit 3–5 vertical videos per week optimized for paid performance channels (TikTok, Instagram Reels, YouTube Shorts)
Ensure videos are designed for scroll-stopping engagement within the first few seconds
Manage end-to-end production: scripting, shooting, editing, and publishing

Creative Testing & Optimization

Lead ongoing creative testing initiatives across paid platforms to improve campaign performance
Analyze results and iterate quickly to drive improvements in efficiency and scale
Track creative performance and surface insights to inform future content strategy

Organic Social Content

Social Publishing

Manage posting across organic social platforms

Content & Community Management

Engage with the community by responding to comments, messages, and interactions
Maintain a consistent brand voice while fostering authentic engagement and audience growth
Build relationships with operators, customers, and community members through genuine interactions

Social Listening

Monitor social platforms to identify trends, audience sentiment, and opportunities for content engagement
Surface insights to inform both organic content strategy and paid creative testing

Qualifications

Proven track record creating and publishing content on TikTok, Instagram, YouTube, or similar platforms (high school, college, or personal channels count — we care about evidence, not job titles)
Strong expertise in short-form video and vertical content formats
Deep understanding of viral content mechanics, hooks, and audience psychology
Demonstrated ability to produce high volumes of creative and test rapidly
Experience using AI tools for creative production, ideation, and workflow automation (or strong desire to learn and experiment)
Strong analytical mindset with the ability to connect creative experimentation to performance metrics
Video editing proficiency
Natural on-camera presence and comfort being the face of a brand
Self-directed work style: ship high-quality work without constant oversight

Content Creator