B2B Marketing Director

We build life-saving tech powered by AI. Our certified product PMcardio helps diagnose cardiovascular diseases, the #1 cause of death globally, by analyzing ECGs. We're backed by leading European and US venture capital firms and work closely with top healthcare providers across the EU and the United States.

We're hiring a Director of B2B Marketing to build and scale our enterprise go-to-market engine primarily in the United States. You'll own demand generation for US hospitals and health systems, turning clinical evidence and a strong clinician user base into qualified pipeline for our Sales team. This is a builder's role for someone with a co-founder mentality: someone who owns strategy and execution, thrives in ambiguity, and moves fast.

You'll architect and run a full-funnel B2B growth engine, own the numbers, and work hand-in-hand with Sales, Clinical, and Product to keep our messaging consistent across the website, conferences, ABM campaigns, and customer communication.

We are changing cardiology healthcare globally, and every campaign you run helps put life-saving AI into more clinicians' hands. If you want to lead that transformation and communicate it to audiences ranging from frontline clinicians to cardiology and emergency department leaders, investors and the general public, and be rewarded for the growth you drive, this role is for you.

The Opportunity

Our commercial business is scaling rapidly with a clear path to eight-figure ARR. We already have the fundamentals in place: a HubSpot CRM with automated workflows, thousands of clinicians already using PMcardio individually as a bottom-up entry point into their institutions, an identified pipeline of health systems, clinical validation and medical-education assets ready for distribution, relationships with the largest ECG-interpretation and FOAMed blogs (26M+ visits), and key opinion leaders in cardiology and emergency medicine. This is a high-ownership, high-reward role with meaningful equity and performance upside for the right leader.

Your Role

• Architect and execute the full-funnel B2B growth strategy, supporting pipeline, launches, and key announcements, and turning our clinician user base into a high-performing lead-gen engine for health-system deals
• Lead demand generation across priority US health systems, scaling qualified pipeline through account-based marketing, paid, organic, and referral channels
• Run webinars, lead events, and conferences: end-to-end promotion, registrations, live coverage, and follow-ups
• Own the B2B brand and content engine across our channels (LinkedIn, blogs, newsletters, email flows, case studies, landing pages, decks), turning clinical evidence, KOL voices, and real-world outcomes into stories that land with clinicians, clinical leaders, and health-system executives
• Own the website and marketing tech stack (HubSpot CRM, automation, personalization), keeping pages conversion-focused and decisions data-driven
• Track and report performance, monitoring pipeline metrics from MQL to closed-won and iterating continuously
• Build and lead a high-performing team and manage external partners to protect brand consistency
• Partner cross-functionally with Sales and Clinical to refine messaging, GTM strategy, and customer engagement models

Your Profile

• Proven track record scaling healthcare technology or SaaS from early traction to hyper-growth
• A pipeline builder: instinct to find unconventional, high-leverage ways to generate demand in long, complex B2B sales cycles, running rapid experiments across ABM, events, content, and outbound channels
• Hands-on executor with a strategic mind: you build, experiment, execute, and iterate in real time; you own the strategy and you're the one shipping it
• Tech native: analytical, technical, and data-driven, using AI to deliver faster and smarter
• Strong communicator: able to turn complex clinical topics into clear and engaging messages for clinicians, clinical leaders, and health-system executives
• Highly adaptable and resilient: thrives in ambiguity, makes quick, informed decisions, and pushes forward in fast-changing environments
• Mission-driven with a co-founder mentality: interested in healthcare and AI, and motivated to take full ownership of a domain

Compensation: A strong base + performance bonus tied to pipeline and revenue + substantial equity

What We Offer

• Global Impact: Your chance to have a real impact on how millions of cardiac patients are treated around the world every year.
• Ownership & Equity: From day one, you'll take on real responsibility. We want you to feel and act like a co-owner, so we give you equity.
• Healthcare: We offer comprehensive medical, dental and vision coverage.
• Competitive Compensation: We offer competitive, market-rate salaries, set fairly and transparently, so everyone understands the logic behind their pay.
• Physical & Mental Wellbeing: We provide access to consultations with a psychologist. We also offer contributions to your physical and mental wellbeing.
• Flexible Working: You know best when you're most productive, so we trust you to manage your own time. Just know this isn't for everyone; hours can be long and the pace is intense.

Culture & Values

• Build what matters: We started Powerful Medical to build products that save lives. We approach this mission with the highest dedication and never settle for good enough when better is possible.
• Be entrepreneurial: You are the co-owner of this company. Have this mindset in everything you do. You will be given a lot of freedom and responsibility, no politics. Be curious, figure things out, and have the courage to try new things.
• Do what it takes: Nothing truly great was ever created without hard work. We have a strong bias toward action to get things done. We execute with a sense of urgency, and we use AI to move faster and smarter.
• Seek excellence: Our products enable doctors to make better decisions about their patients' lives. We set a high bar of quality in everything we do — and in ourselves. We grow by never stopping to learn, question, and evolve.