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SEO Specialist

SEO Specialist

About the Role
Pronto Pilates is redefining boutique fitness with premium, on-screen Pilates classes delivered in beautifully designed self-service studios. Open from 5:15am until late, our global network of studios offers convenience, quality, and community at an unbeatable price point. With rapid international growth, we're seeking a savvy SEO Specialist to ensure our brand ranks where it matters most.

This role contributes to meeting our marketing team's studio launch KPIs:

  • 100+ launch party attendees

  • 300+ founding members at launch

  • 480 members within 6 months

This is a critical role that will own the organic visibility of our brand across all digital properties and studio locations. The ideal candidate is a self-starter with proven multi-location SEO experience and a passion for driving growth through search.

Key Responsibilities of this role: SEO Strategy & Execution

  • Develop and implement a scalable SEO strategy for Pronto's websites and local studio pages

  • Conduct ongoing keyword research, competitor analysis, and performance reporting to inform strategy

  • Lead technical SEO audits and implement improvements in collaboration with our development team

Local SEO Management

  • Optimize and manage all Google Business Listings to maximise local visibility, engagement, and conversion

  • Maintain NAP consistency and leverage location-based features to boost rankings

Backlink Building & Outreach

  • Build and manage a backlink acquisition strategy to increase domain authority and studio-specific performance

  • Research and secure relevant backlinks through partnerships, digital PR, and content outreach

Reporting & Optimisation

  • Monitor organic search performance across all regions and report key insights to stakeholders

  • Identify and act on new opportunities in response to algorithm updates, search trends, and local performance data

To secure an interview, you should possess the following:

  • 3+ years of experience in SEO, with strong local/multi-location SEO credentials

  • Proficient in SEO tools including Google Search Console, Google Business Profile, SEMrush, Ahrefs

  • Demonstrated success in link building through outreach and digital PR

  • Exceptional communication and organisational skills

  • Comfortable working remotely across time zones and collaborating with cross-functional teams

  • Self-driven with a strong sense of ownership and initiative

Bonus if you have:

  • Experience in fitness, wellness, or lifestyle industries

  • Familiarity with international SEO and localisation strategies

Ready to make an impact?
This is a full-time remote position where you’ll play a pivotal role in scaling the organic visibility of a fast-growing global brand. If you're a data-driven SEO expert with a hands-on mindset and a hunger for growth, we'd love to hear from you.


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