
SEO Specialist
SEO Specialist
About the Role
Pronto Pilates is redefining boutique fitness with premium, on-screen Pilates classes delivered in beautifully designed self-service studios. Open from 5:15am until late, our global network of studios offers convenience, quality, and community at an unbeatable price point. With rapid international growth, we're seeking a savvy SEO Specialist to ensure our brand ranks where it matters most.
This role contributes to meeting our marketing team's studio launch KPIs:
100+ launch party attendees
300+ founding members at launch
480 members within 6 months
This is a critical role that will own the organic visibility of our brand across all digital properties and studio locations. The ideal candidate is a self-starter with proven multi-location SEO experience and a passion for driving growth through search.
Key Responsibilities of this role: SEO Strategy & Execution
Develop and implement a scalable SEO strategy for Pronto's websites and local studio pages
Conduct ongoing keyword research, competitor analysis, and performance reporting to inform strategy
Lead technical SEO audits and implement improvements in collaboration with our development team
Local SEO Management
Optimize and manage all Google Business Listings to maximise local visibility, engagement, and conversion
Maintain NAP consistency and leverage location-based features to boost rankings
Backlink Building & Outreach
Build and manage a backlink acquisition strategy to increase domain authority and studio-specific performance
Research and secure relevant backlinks through partnerships, digital PR, and content outreach
Reporting & Optimisation
Monitor organic search performance across all regions and report key insights to stakeholders
Identify and act on new opportunities in response to algorithm updates, search trends, and local performance data
To secure an interview, you should possess the following:
3+ years of experience in SEO, with strong local/multi-location SEO credentials
Proficient in SEO tools including Google Search Console, Google Business Profile, SEMrush, Ahrefs
Demonstrated success in link building through outreach and digital PR
Exceptional communication and organisational skills
Comfortable working remotely across time zones and collaborating with cross-functional teams
Self-driven with a strong sense of ownership and initiative
Bonus if you have:
Experience in fitness, wellness, or lifestyle industries
Familiarity with international SEO and localisation strategies
Ready to make an impact?
This is a full-time remote position where you’ll play a pivotal role in scaling the organic visibility of a fast-growing global brand. If you're a data-driven SEO expert with a hands-on mindset and a hunger for growth, we'd love to hear from you.
Increase your chances of landing your dream career.
About the company
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