Marketing Specialist

Who We Are

Provenir is a global fintech company with offices across North America, the UK, and Singapore. Provenir helps fintechs, financial institutions, and payment providers make smarter decisions, faster. We are passionate about technology and empowering businesses to become industry leaders. As a leading provider of decisioning and analytics products for financial services and other industries, we empower businesses to create digital-first decisioning solutions that drive business growth. If you’d like to work at an innovative fintech with a global footprint redefining the industry, then we want you!

What You'll Do

The Marketing Specialist will thrive in a fast-paced environment, overseeing new website content and overall marketing performance. They will monitor and provide analysis on overall marketing performance throughout marketing tools and programs and build dashboards/reporting illustrating the data. The role involves heavy involvement with website management, working with martech tools and vendors, reporting on performance metrics, and assisting with marketing programs and technologies. This role will communicate regularly with global field marketers, product marketing team, and sales operations to measure and understand performance of all activities.

The candidate will be based on the East Coast US.

Expectations and Accountability:

• Publish content regularly on website (e.g., blogs, webinars, case studies)

• Recommend and implement user experience improvements

• Oversee WordPress maintenance and performance

• Optimize websites for SEO with content team and external agency assistance

• Monitor lead generation and data from website conversions using Salesforce/Pardot

• Provide monthly reporting with action items on a global level

• Implement optimizations and changes within marketing technologies

• Own marketing analytics by building the standardization, tracking, and reporting of key global metrics in the marketing funnel.

What You’ll Need to Be Successful:

• 3+ years of experience in WordPress

• 3+ years of experience with marketing technology, operations and analytics experience Strong background in GA4, HTML, CSS, JavaScript

• Marketing background

• Salesforce/Pardot experience

• Dashboard/Report building experience

• High energy and innovative mindset

Qualifications That Will Set You Apart:

• B2B experience

• Tech industry experience

• 6sense ABM tool

• Qualified/Drift

• Experience with attribution modeling

At Provenir, we recognize that diversity and inclusion make our teams stronger.  We are committed to equal employment opportunity and welcome everyone regardless of race, color, ancestry, religion, national origin, age, sex, gender identity, sexual orientation, disability, marital status, domestic partner status, citizenship, or veteran status or medical condition.  We encourage people from all backgrounds to apply.