Marketing Manager at Startup

About Us:

Teamtown is a graphic design service that provides marketing teams with an entire design team under one platform, subscription, and flat-fee price. We act as their in-house creative team but with the flexibility to pause or cancel on a month to month basis. We scale with our customers, they are free to adjust volume up and down which has a direct effect on pricing, providing a variable co

Most of our customer acquisition is currently done via SEO, blog writing mostly. We’re looking for a Marketing Manager to join our growing team to help with the management of our writers, agencies, and funnel.

Role and Responsibilities:

As a Marketing Manager at Teamtown, your mission will be to create and manage an exceptional funnel that makes full use of our SEO efforts. We want to continue to grow our traffic and make full use of all of our visitors through retargeting ads, email captures/lead magnets, and nurture sequences. Let’s get some demos booked!

You will be responsible for:

• Managing our content writers, reviewing work and getting them published on our Webflow account

• Managing our agency relationships. For example, our SEO consultants provide strategy that requires implementation and management

• Creating and managing our funnels, that see our leads from first visit on our site all the way to customer

• Managing our retargeting ad strategy on Meta, working with our designers to launch and test new creatives. Currently we only run retargeting ads

• Creating, launching, and testing lead magnets. Finding new ways to get emails from our visitors using content and popups

• Marketing automation, ensuring all of our funnels and flows are properly set up, mapped, tracked, and everything is organized as it should be

• Using our CRM to create email automation along our funnel, slowly pushing visitors to a demo request by educating and providing value

• Website updates, such as managing the launch of new service or solution pages, working directly with our designers and copywriters to bring the pages across the finish line

• Performance Tracking: Monitor, measure, and report on the performance of marketing campaigns using analytics tools, adjusting strategies as needed to achieve KPIs and objectives.

You will work closely with the CEO, meeting weekly to discuss progress and collaborate on ideas. CEO has a marketing background, realizes the common pains of not having freedom or working with management that doesn’t understand marketing, and is more than happy to provide flexibility and trust to meet KPIs.

What you bring:

• Proven experience in content marketing, marketing automation, marketing management, building funnels, and performance tracking

• Fluent in written English, able to understand complex tasks in English and communicate via text in correct English.

• Experience with CRMs, including HubSpot and GoHighLevel

• Skilled in collaboration, working in teams, and collaboration

• Experience with marketing for B2B companies

• Ambition to grow professionally in an early-stage startup

Your Mission:

• Create an organized and trackable funnel that sees our traffic from first visit to demo submission to sign up

• Optimize that funnel to improve success, including creating lead magnets to capture emails, creating email sequences to deliver value, educate, and nurture leads to booking a demo, and managing retargeting ads for our 90 day visitors

• Manage our SEO efforts, ensuring our content writers and SEO strategists are moving forward and set for success

• Drive qualified demos for our sales team

What We Offer:

• Competitive salary

• Fully remote position with flexible working hours

• 14 days of paid time off per year, available after one year of employment.

• $200 USD per year for skill development, available after 8 months of employment.

• $300 USD per year for home workspace upgrades, available after 6 months of employment.

• Tons of room from career growth in a startup. Direct path from Marketing Manager to Senior Marketing Manager to Head of Marketing/VP Marketing, Marketing Director and onward.

Interview Process:

We will meet for a discovery chat to kick things off. From there, we will have a second meeting that dives further into technical details and questions.

We look forward to getting to know you and exploring how you can contribute to our continued growth and success. Let’s chat!