PPC Specialist

Remote Global | Reports to the Senior Manager, PPC | Up to USD $106,250 total annual cash compensation

Build and optimize paid campaigns for a $1Billion+ e-commerce brand, with Google Ads at the core and Meta in the mix.

The Opportunity

You'll own the day-to-day execution of Google Ads for Puffy.com, a $1Billion+ e-commerce brand, across brand and non-brand Search, Performance Max and Shopping. Reporting to the Senior Manager, PPC, you'll build and refine campaign structures, run the daily optimization loop, and bring bidding, pacing and scaling actions forward for approval before they go live. This is a hands-on execution role on a large, mature account, built for a specialist who wants to be trusted with the whole daily loop inside their first month.

This position is remote, with the option to work from our Dubai office (with 0% income tax), if preferred (relocation and visa sponsorship support available).

What You'll Own

Campaign Execution & Performance

• Build Campaigns from Scratch: Build, launch and refine Google Ads campaigns across brand and non-brand Search, Performance Max and Shopping, including campaign segmentation, ad groups, asset groups, keywords, audience signals and product listing groups. Prepare campaign structures for review and complete quality checks before approved launches.
• Manage Daily Optimization: Conduct keyword research, review search terms, maintain negative keywords and perform campaign quality checks. Identify improvements, document recommendations and implement approved changes.
• Monitor Bids & Budgets: Track spend, budget pacing and campaign performance against agreed targets. Recommend bidding adjustments and pause, hold or scale actions, obtain approval before implementation and escalate performance or delivery issues promptly.
• Execute Meta Campaigns: Build, update and monitor Meta campaigns as assigned, including campaign setup, ad and asset updates, performance checks and implementation of approved optimizations.
• Identify Performance Gaps: Analyze account data to identify inefficiencies, structural weaknesses and growth opportunities. Present recommendations to the Senior Manager, PPC and follow approved actions through to implementation and review.
• Support Shopping & Feed Performance: Maintain effective product segmentation, monitor feed quality and coordinate product-feed or Merchant Center updates with the relevant teams.

Testing, Reporting & Collaboration

• Improve Ads & Landing Pages: Develop and test search ad copy, coordinate Google and Meta assets with Copy and Design, and collaborate with CRO and Development on approved landing-page improvements and A/B tests.
• Report Results & Insights: Prepare regular reports covering Google and Meta performance, actions taken, issues and recommended next steps. Work with Analytics to investigate tracking or reporting discrepancies and explain their implications for campaign decisions.
• Improve Execution Workflows: Stay current with relevant Google Ads and Meta developments. Use AI tools to support research, analysis and execution, validate outputs against account data and document repeatable workflows that improve quality and efficiency.

What You Bring

What you must demonstrate

• At least 3 years of hands-on experience building, managing and optimizing Google Ads campaigns.
• At least 2 years of hands-on experience building, managing and optimizing Meta Ads campaigns.
• Practical experience building and optimizing Search and Performance Max campaigns, with a working understanding of Shopping and product-led campaign structures.
• Demonstrated experience personally designing and building Google Ads campaign structures from scratch, with clear explanations of the setup decisions and subsequent performance. Experience limited to optimizing inherited campaigns does not meet this requirement.
• Experience personally executing and managing campaigns with a spend of USD $500,000/month.
• Strong working knowledge of keyword research, search-term analysis, negative keywords, audience signals, bidding strategies and budget pacing.
• Strong analytical skills, including experience using Google Ads, Google Analytics and Excel or Google Sheets to interpret campaign data and develop actionable recommendations.
• Understanding of CRO and A/B testing principles, including how ad messaging and landing-page experience influence campaign performance.
• Practical experience using AI tools for research, analysis or campaign execution, with the judgment to validate outputs before applying them.
• Strong attention to detail, organization and communication skills, with the ability to manage the daily campaign workflow, seek approvals and collaborate effectively in a remote team.

Additional advantages

• DTC e-commerce experience, particularly in high-consideration categories such as mattresses, furniture, home goods or comparable high-AOV products.
• Experience running Google Ads campaigns targeting the US market.
• Hands-on experience with Google Merchant Center, product-feed optimization and resolving product or feed-related issues.
• Experience implementing or troubleshooting conversion tracking using GA4 and Google Tag Manager.
• Experience using Google Ads Editor, Google Ads Scripts, APIs or other automation tools to improve campaign management and reporting.
• Current Google Ads certification.

Your First 30 Days — Mapped Out For You

Week 1 — Land well: You get access to Google Ads, Merchant Center, GA4, Google Tag Manager and the shared reporting sheets. Asana training, and your role-specific AI-Native Starter Pack: the prompt library, the internal workflow, and the validation step that runs before anything reaches a live campaign. Your first week is spent inside the account itself — how the campaigns are structured and why — and you meet your manager, team and cross-functional departments properly.

Week 2 — Get the full picture: Review the live Google and Meta accounts, spend and performance history, campaign structures and reporting routines. Understand the purpose of existing campaigns, earlier tests, known issues and how recommendations move through approval to implementation. You go through the tests and structural changes that didn't work and why they were rolled back, and walk the customer journey end to end from search term to ad to landing page to purchase.

Week 3 — Start contributing: You pick up your first optimization cycle alongside the Senior Manager, PPC, take over daily search-term review and campaign quality checks, and bring your first performance report with recommended next steps into the weekly paid review.

Week 4 — Your first ship: Manage the assigned campaign workload independently, including monitoring, analysis, quality checks, reporting and preparation of the next actions. Continue obtaining approval before implementing campaign changes, and present priorities for the following month.