Senior CRO Manager

About the Role

Collaborate with the top 1% of global talent —How?

Meet GIA, your AI talent partner, who will share how and why this is more than just a job!

The Opportunity:

You'll take full ownership of on-site conversion rate optimization for a $1B+ e-commerce brand with $2M+/month in digital ad spend driving traffic to the site. Your mandate: dig into the data, identify where revenue is leaking, form hypotheses, and execute optimization strategies that deliver measurable business impact. You'll work alongside a 3-person analytics team that owns data infrastructure — your job is to turn their data into revenue through A/B tests, UX improvements, and conversion strategies across the full funnel.

*This position is remote, with the option to work from our Dubai office (with 0% income tax), if preferred (relocation and visa sponsorship support available).

Your Trajectory Here:

This isn't a static role. Based on your skills and impact, you can grow into:

• Head of CRO — Expand from optimization execution into owning the full experimentation strategy and team

• VP of Growth — Own the intersection of acquisition and conversion, shaping how the brand scales revenue

• Director of Digital Experience — Lead the holistic on-site experience, from UX strategy to personalization

What takes 4-5 years elsewhere happens in 1-2 here.

Who You'll Work With:

You'll own conversion optimization end-to-end and partner across:

• Director of Marketing — Direct reporting line, strategic alignment on growth priorities

• Analytics Team — 3-person team that owns data infrastructure; you leverage their pipelines for deeper insights

• Design & Development — Collaborate to implement on-site changes, UX improvements, and test variations

• Performance Marketing — Cross-reference ad performance with on-site behavior for full-funnel optimization

• Senior Leadership — Present findings and recommendations directly, including to the CEO

Our team includes alumni from Apple, Deutsche Bank, Deloitte to name a few.

What You'll Own:

• Take complete ownership of on-site conversion rate and user experience, serving as the primary driver of optimization initiatives accountable for measurable revenue improvements

• Proactively analyze site data (GA4, heatmaps, session recordings, funnel metrics) to identify conversion bottlenecks, revenue leaks, and optimization opportunities before they are flagged by others

• Develop and execute conversion optimization strategies using both qualitative methods (UX evaluations, session replay analysis, user research) and quantitative insights (traffic source analysis, segment-level behavioral data, statistical testing)

• Lead the development of A/B and multivariate testing roadmaps, prioritizing tests by expected revenue impact and statistical feasibility

• Establish and maintain a clear optimization backlog with a data-backed roadmap focused on increasing conversion, average order value, customer engagement, and other revenue-driving KPIs

• Cross-reference ad platform performance data with on-site behavior to identify full-loop optimization opportunities spanning from ad click through to purchase

• Produce high-quality deliverables including test hypotheses documentation, results analysis, strategy decks, and weekly/monthly performance reports for senior leadership

• Troubleshoot and QA test implementations, ensuring statistical rigor and valid experimental design across all optimization experiments

• Collaborate with the analytics team to leverage existing data infrastructure for deeper insights, and with design/development teams to implement on-site changes

• Train and mentor team members on conversion optimization best practices, fostering a culture of data-driven decision-making

What You Bring:

• 5+ years of hands-on experience in CRO and analytics within an e-commerce or direct-to-consumer environment, with a proven track record of delivering statistically significant test winners that drove measurable revenue impact

• Advanced proficiency in GA4 (Google Analytics 4), including custom exploration reports, audience segmentation, funnel analysis, and event-level data interpretation

• Expert-level experience with heatmap and session recording tools (Hotjar, FullStory, Microsoft Clarity, or equivalent), with demonstrated ability to translate behavioral observations into actionable optimization hypotheses

• Hands-on experience with A/B testing platforms (Optimizely, VWO, AB Tasty, Convert, or Google Optimize), including test design, implementation, QA, and statistical analysis of results

• Strong understanding of statistical methodology for experimentation, including statistical significance, confidence intervals, sample size calculations, and awareness of common testing pitfalls (peeking, multiple comparisons, Simpson’s paradox)

• Deep knowledge of conversion and persuasion best practices, including pricing psychology, urgency/scarcity frameworks, trust signals, social proof, and checkout optimization

• Solid understanding of UX/UI design principles and their direct impact on conversion, with the ability to collaborate effectively with designers on implementation

• Copywriting capability, particularly the ability to write and test compelling value propositions, headlines, and CTAs that drive action

• Demonstrated ability to use AI/LLM tools (e.g., Claude) to accelerate design ideation, wireframing, content generation, and hypothesis development for CRO experiments

• Proficiency in SQL or BI tools (Looker, Tableau, Power BI) for self-service data analysis beyond standard analytics platforms

• Experience operating at scale: optimizing sites with 100K+ monthly unique visitors and working within or alongside teams managing $500K+/month in digital ad spend

• Ability to manage multiple concurrent test programs with competing priorities, taking end-to-end ownership with minimal supervision

• Strong written and verbal communication skills, with the ability to present complex data findings and recommendations clearly to senior leadership

Preferred Qualifications

• Experience in the sleep, wellness, or comfort products industry, or with high-consideration-purchase DTC brands targeting the North American consumer market

• Experience with Shopify or Shopify Plus e-commerce platforms

• Familiarity with tag management systems (Google Tag Manager) and basic front-end technologies (HTML, CSS, JavaScript) for test implementation and debugging

• Experience with predictive modeling, customer lifetime value analysis, or advanced segmentation techniques for optimization prioritization

• Background in performance marketing or paid media analytics, enabling full-loop optimization from ad creative through on-site conversion