Director of Organic GrowthQuillBotFull Time
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Director of Organic Growth

About Us

QuillBot was founded in 2017 with a mission to help students and professionals strengthen their writing. Today, we help over 56 million people around the world create great things. Whether you're writing, designing, coding, or collaborating, QuillBot is a place where anyone can create at the speed of thought. Our AI-powered tools help you think clearly, communicate effectively, and create beautifully—across every platform, in any format, at any skill level. If you're passionate about using technology to make the path from inspiration to execution more accessible, intentional, and relevant, come join us.

Role Overview

We are looking for a strategic, high-ownership Director of Organic Growth to lead and scale QuillBot’s organic acquisition engine across all major discovery surfaces. This role goes well beyond traditional SEO—you will own the full spectrum of organic growth, including Search Engine Optimization (SEO), App Store Optimization (ASO), Generative Engine Optimization (GEO), and Extension Store visibility (Chrome Web Store, Safari Extensions Gallery, and others).

As a Director, you will set the vision, build and manage the roadmap, and lead the existing SEO & Organic Growth team. You’ll partner closely with Product, Engineering, Content, Brand, and International teams to embed organic growth into QuillBot’s product and go-to-market strategy. Your work will directly influence organic traffic, sales, install volume, revenue, and brand visibility on a global scale.

Responsibilities

Strategy & Leadership

  • Organic Growth Strategy: Define and own the overarching organic growth strategy spanning SEO, ASO, GEO, and Extension Store optimization. Set quarterly and annual OKRs tied to impressions, clicks, MAU, installs, and sales.

  • Team Leadership: Manage, mentor, and develop the SEO & Organic Growth team. Foster a culture of experimentation, accountability, and continuous learning. Identify and hire for key capability gaps as needed.

  • Roadmap Ownership: Build and maintain a prioritized organic growth roadmap. Balance quick wins with longer-term strategic bets. Present plans and progress to senior leadership, including the CEO.

  • Cross-Functional Partnership: Serve as the organic growth voice in cross-functional planning with AI, Product, Engineering, Content, Brand, Marketing Operations, and International Expansion teams.

  • Product Roadmap Influence: Act as a key influencer of the Product roadmap by surfacing organic growth opportunities, user intent data, and search landscape insights.

Search Engine Optimization (SEO)

  • SEO Program Ownership: Own end-to-end SEO performance across QuillBot’s web properties.

  • Technical SEO: Lead technical audits and partner with Engineering to resolve crawlability, indexation, Core Web Vitals, site speed, structured data, and mobile-responsiveness issues.

  • Content & Keyword Strategy: Oversee keyword research, content gap analysis, and on-page optimization.

  • Link Building & Authority: Direct link-building and digital PR strategies to grow domain authority.

  • Algorithm Resilience: Monitor Google algorithm updates and adapt strategies to protect and grow organic traffic.

Generative Engine Optimization (GEO)

  • GEO Strategy: Develop and execute a strategy to maximize QuillBot’s visibility in AI-generated answers and citations.

  • Content for LLMs: Structure information, schema markup, and authoritative content for generative engines.

  • Measurement & Experimentation: Define GEO-specific metrics and run experiments.

  • Competitive Intelligence: Monitor competitor citations and identify opportunities to increase share of voice.

App Store Optimization (ASO)

  • ASO Program Ownership: Own QuillBot’s discoverability and conversion rates in app stores.

  • Listing Optimization: Optimize titles, descriptions, keywords, screenshots, and preview videos.

  • Ratings & Reviews: Develop strategies to increase positive ratings and reviews.

  • A/B Testing: Run store listing experiments to improve conversion.

  • Market-Specific ASO: Localize and optimize listings for priority markets.

Extension Store Optimization

  • Extension Visibility: Own QuillBot’s presence in Chrome Web Store, Safari Extensions Gallery, Microsoft Edge Add-ons, and Firefox Add-ons.

  • Listing & CRO: Optimize extension titles, descriptions, screenshots, and feature graphics.

  • Ratings & Review Strategy: Drive rating volume and quality for extensions.

  • Cross-Channel Synergy: Align extension store strategy with SEO and ASO efforts.

Analytics, Reporting & Insights

  • Performance Measurement: Build dashboards tracking organic performance across all channels.

  • Executive Reporting: Deliver regular updates and insights to senior leadership.

  • Tool Stack: Evaluate and manage the organic growth tool stack.

Qualifications

  • 8–10 years of progressive experience in SEO and/or organic growth, with at least 3 years in a people-management role.

  • Global experience driving organic growth across multiple markets and languages.

  • Success managing organic growth for a high-traffic website (+20M MAU) and consumer app.

  • Proven track record of securing and defending #1 positions for competitive keywords.

  • Ability to build organic visibility from zero for new product launches.

  • Deep expertise across on-page, off-page, and technical SEO.

  • Hands-on ASO experience for iOS and/or Android apps.

  • Strong understanding of generative AI search landscape and GEO practices.

  • Proficiency with tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Sensor Tower.

  • Experience with CMS platforms (e.g., WordPress) and basic HTML/CSS.

  • Excellent communicator with senior leadership experience.

  • Bachelor’s degree in Marketing, Business, Communications, or related field.

Bonus Points

  • Experience at a SaaS, EdTech, or consumer-tech company with a freemium or subscription model.

  • Hands-on experience with multilingual and multi-regional SEO and ASO strategies.

  • Familiarity with structured data, schema markup, and Knowledge Graph optimization.

  • Experience with programmatic SEO or large-scale page generation strategies.

  • Experience optimizing browser extension listings.

  • Background in conversion rate optimization (CRO) for organic landing pages and store listings.

  • Comfortable working across time zones in a fully remote, globally distributed team.

Why Join QuillBot?

  • Ownership & Impact: Take full ownership of organic growth across every discovery surface.

  • Scope & Challenge: Lead a function spanning SEO, ASO, GEO, and Extension Stores.

  • Collaborative Culture: Work with a passionate, innovative team across Content, Marketing, Product, and Engineering.

  • Remote Flexibility: Enjoy flexible hours and remote work.

  • Professional Growth: Opportunities for skill enhancement and career advancement.

Benefits & Perks

  • Competitive salary and annual bonus

  • Medical coverage

  • Life and accidental insurance

  • Vacation & leaves of absence (menstrual, flexible, special, and more!)

  • Developmental opportunities through education & professional workshops

  • Maternity & parental leave

  • Hybrid & remote model with flexible working hours

  • On-site & remote company events throughout the year

  • Tech & WFH stipends & new hire allowances

  • Employee referral program

  • Premium access to QuillBot

Benefits and benefit amounts differ by region. A comprehensive list applicable to your region will be provided in your interview process.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!

This role is eligible for hire in India.

We are a virtual-first company and have employees dispersed throughout the United States, Canada, India, Israel, Germany, and the Netherlands. We have a market-based pay structure that varies by location. The base pay for this position is dependent on multiple factors, including candidate experience and expertise, and may vary from the amounts listed. You may also be eligible to participate in our bonus program and may be offered benefits, and other types of compensation.

Equal Employment Opportunity Statement (EEO)

We are an equal opportunity employer and value diversity and inclusion within our company. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.

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