Launch Strategist

Rain is the world's first AI Financial Health Platform, serving 3.5 million employees at leading organizations like McDonald's, Marriott, and T-Mobile. Rain works in the background to optimize every employee's financial life to prevent shortfalls and build long-term stability. Backed by top investors including QED and Prosus, Rain has raised $150M in venture funding to fuel our next stage of hyper growth.

As a Launch Strategist, you will be responsible for crafting engaging launch plans for new customers in onboarding alongside our Customer Success and Implementation team. You'll work directly with our employer customers to identify high-opportunity communication channels, unique and creative campaigns, launch events, and other ways to raise awareness about the Rain benefit. Success will be directly tied to increased user adoption and engagement.

This is a high-impact, cross-functional role that sits at the intersection of Sales, Operations, Customer Success, and Marketing. The right person is equal parts project manager, client champion, and creative communicator — someone who knows how to build momentum, get stakeholders aligned, and make a benefit launch feel like an event employees actually look forward to.

What you’ll do

Launch Strategy & Client Success (~70%)

• Develop comprehensive, custom launch plans for new employer customers based on their specific needs and outcomes

• Collaborate with the Sales team and Operations team to match the employer launch plan with the specific problem we're solving for the employer and end user

• Create client excitement in the launch of the benefit for their employees

• Oversee all messaging and communication permissions while coaching employer customers on the importance of Rain communications

• Collaborate with internal growth and marketing teams and external employee communication partners to create a unified communications plan that drives a successful client launch

• Manage all launch-related tasks, including procuring print materials and delivering the go-to-market launch playbook

• Align and coordinate timing and permissions for product and marketing communications to ensure a seamless and impactful launch process

• Confirm launch schedules and actively track enrollment progress throughout the critical first three months

• Work alongside the Customer Success Manager to evaluate launch outcomes and identify opportunities for growth and future expansion

• Leverage client insights to improve the marketing toolkit and strengthen future go-to-market strategies

Ongoing Client Marketing Support (~30%)

• Support Customer Success Managers in developing and executing marketing campaigns for existing employer clients to drive continued engagement and revenue growth

• Create and manage client newsletters, email campaigns, and other communications that keep Rain top-of-mind for enrolled employees

• Assist in identifying and executing upsell and cross-sell opportunities through targeted client marketing initiatives

• Maintain and evolve a library of reusable client-facing marketing assets that CSMs can deploy independently

Who You Are

• 2+ years of experience in B2B Account Management or Customer Success

• 1+ years of experience in Marketing or Communications

• Strong project management skills and ability to prioritize internal and external requests simultaneously

• Extreme attention to detail — the little things matter

• Ability to measure, understand, and communicate business needs and impact to your customers

• A drive to be creative and suggest solutions that may be out of the box

• Experience using an enterprise CRM (HubSpot, Salesforce, etc.)

Nice to have

• Experience working with HR professionals or in the employee benefits space

• Background in earned wage access, fintech, or financial wellness

• Experience supporting a Customer Success team in a post-sale capacity

Who We Are

Rain is filled with people with a deeply rooted passion for our mission, who embrace diversity throughout our global team, and grow personally and professionally. We own what we do and let data guide our actions while working quickly and adapting to new challenges every day.

Compensation

$80,000 – $85,000 Base | $90,000 – $100,000 OTE. Note this is a range and we take in a variety of factors when determining total compensation for the position.

How we care for our team

Along with competitive salaries, Rain offers great benefits including:

• Flexible PTO

• Medical, Dental, Vision, Life, Disability coverage

• Parental leave

• Monthly stipend

• Equity options

Diversity, Equity and Inclusion Commitments

As part of our dedication to the diversity of our workforce, Rain is committed to Equal Employment Opportunity and does not discriminate based on race, religion, color, national origin, ethnicity, gender, sex (including pregnancy), protected veteran status, age, disability, sexual orientation, gender identity, gender expression, or any unlawful criterion existing under applicable federal, state, or local laws. If you need assistance or accommodation due to a disability, you may contact us at HR-US@rain.us.

What’s Next

Ensuring a smooth and enjoyable candidate experience is critical for us. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.