Senior Campaign Manager

Overview:

Relevate Health is a company made up of exceptional professionals with the business purpose of creating life-changing healthcare engagement, through our vision that every HCP communication is relevant.  We are proud to be healthcare marketing experts who push ourselves, every single day, to the highest possible levels to further our purpose and exceed our goals. Our business successes have led to growth and our extraordinary culture is the cornerstone for an engaged and productive workforce.   

Job Summary: 

As a Senior Marketing Campaign Manager at Relevate Health, you will play a crucial role in planning, developing, and executing end-to-end marketing campaigns. Your responsibilities will include collaborating with cross-functional teams such as creative, medical, and sales, monitoring and optimizing campaign performance within the provided budget, ensuring that campaigns align with the overall marketing strategy, and collaborating with analytics and reporting teams to generate performance reports and marketing insights. With strong leadership, project management and marketing automation experience, you will be a key driver and voice for the MarOps team and marketing success.   

Duties / Responsibilities:

End-to-End Campaign Management: 

• Develop and execute comprehensive marketing campaigns from ideation to implementation, ensuring that they meet defined goals and objectives.

• Coordinate, oversee and execute all aspects of campaign management assigned tasks, including but not limited to presales estimates and campaign optimizations, tagging, campaign collateral overview, Partner relationships and performance tracking.

• Responsible for strategic vendor selection, contracting, execution, and monitoring throughout the lifecycle of the campaign. 

Collaboration with Cross-Functional Teams:

• Work closely with account management, creative, DS&A, medical, and sales teams to facilitate end-to-end Campaign Management aligned with the campaign's objectives.

• Foster productive collaboration and project management among teams to deliver impactful campaigns.

• Work closely with the Product team in the development of Relevate Health’s ‘Ele’ platform, acting as a Super User to new and optimized marketing automation capabilities.

• Work closely with the Product team in managing and maintaining marketing technology tools and platforms, including but not limited to Relevate Health's Elevated Relevance Platform (ele), Litmus, and Google Analytics 

Performance Monitoring and Optimization:

• Continuously monitor campaign performance, making data-driven adjustments to optimize results.

• Manage campaign budgets effectively to maximize ROI while ensuring compliance with financial guidelines. 

Alignment with Marketing Strategy:

• Ensure that marketing campaigns are aligned with the overall Company marketing strategy and messaging framework.

• Collaborate with marketing leadership, account management and sales to advise how campaign planning/development can be executed to align and optimize the broader marketing plan.

• Collaborate with DS&A to QC performance reports and marketing insights.

• Use data-driven insights to refine campaign strategies and make informed decisions. 

Other Responsibilities:

• Train and mentor team members to ensure consistent performance and understanding of workflows.

• Collaborate with MarOps Director and other senior leadership to assess and improve operational processes.

• Identify resource gaps and recommend solutions to enhance team efficiency and productivity. 
   

Skills and Qualifications:

• Proficiency in data management and visualization to manage and optimize campaigns effectively.

• Strong project management skills, with the ability to prioritize tasks and meet deadlines.

• Effective communication and collaboration skills, with an ability to work seamlessly with cross-functional teams.

• Detail-oriented and data-driven mindset, with a commitment to delivering results.

• Strong leadership and organizational skills are needed

Education / Experience: 

• A minimum of 4 years of proven experience in campaign or project management, demonstrating a strong track record of successful project execution.

• A minimum of 3 years of experience in Pharma/Life Sciences sales or pre-sales  

• Digital Media Content tagging/tracking knowledge a plus (i.e., DCM and other 3rd party tags) 
   

Working Conditions:

• Hybrid working if within 40 miles of a Relevate Health Office (Dallas, Boston, Cincinnati, New Jersey)

• Remote working if outside 40 miles of a Relevate Health Office

• Travel may apply based o position

• Hours may vary based on position and location of client 

Relevate Health is an Equal Opportunity Employer. We are committed to fostering an inclusive and diverse workplace where all individuals are treated with respect and dignity. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law.

We are dedicated to creating a work environment that reflects the diversity of our community and ensuring that all individuals have equal access to opportunities for growth and advancement within our organization.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

Physical Demands: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk, frequently required to stand, walk; use hands and fingers, tools, or controls; and reach with hands and arms.  If you require accommodation during the application process, please contact HR@relevatehealth.com 

FLSA Status: Exempt 
Job Type: Full Time

Apply by: No close date