Funnel Specialist — Marketing Automation & QA

We build and manage CRM systems, marketing funnels, and automation workflows for home service and local businesses. Our stack is GoHighLevel, Zapier, Asana, and a set of internal processes we have developed over time.

Everything we do — lead capture, follow-up sequences, CRM pipelines, appointment booking — runs through funnels and automations we build and maintain for clients.

We are hiring a Funnel Specialist.

This is not a creative marketing role. It's a systems and operations role.

The person we hire will be responsible for keeping funnels alive, accurate, and documented — on a weekly cadence — using our internal quality system.

What You Will Actually Do

• Build and configure marketing funnels in GoHighLevel: landing pages, forms, CRM pipelines, chatbots, automation sequences and more.

• Run weekly audits using the TAO system — Tracking, Auditing, Optimization — to catch proactively catch errors.

• Diagnose and fix broken automations: trace the trigger chain, find the failure point, resolve it, document what you found and what you changed.

• Launch new funnels and updates without breaking existing systems. Run pre-launch QA checklists and monitor post-launch stability.

• Map and document every funnel you build or touch. No undocumented changes. Ever.

• Publish weekly funnel stability reports using standardized scorecards.

• Coordinate with the internal team via Slack and Asana. Communicate proactively when something is off or running behind.

This Role Is NOT For You If

• You mark tasks done before verifying the output in the live system.

• You build without documenting.

• You troubleshoot by guessing rather than tracing a logical sequence.

• You need daily direction or struggle to manage your own schedule remotely.

• You have no hands-on GoHighLevel experience. We do not train from zero.

This Role IS For You If

• You have been described as detail-oriented, methodical, or "too thorough" — and you consider that a compliment.

• You can open someone else's funnel, audit it within an hour, and write up exactly what is wrong and why it matters.

• You keep documentation and personal QA checklists without being asked.

• You have rebuilt broken automation workflows that someone else built and left in a bad state.

• You treat a weekly audit checklist with the rigor — it either passes or it does not.

Tools You Will Use

• GoHighLevel — primary platform. Deep proficiency required.

• Zapier — multi-step integrations and workflow automation.

• Asana — task management and project tracking.

• Slack — async team communication.

• Google Sheets and Google Docs — reporting, documentation, SOPs.

• Loom — async video updates and screen recordings.

Experience We Are Looking For

• 2+ years in marketing automation, funnel operations, or CRM administration.

• Hands-on GoHighLevel experience. This is required.

• Zapier workflow experience: building, debugging, and documenting multi-step integrations.

• Experience auditing or QA-testing systems.

• Agency or client-services background preferred. You know what it means to be accountable to results, not just tasks.