Lead Content Writer

Lead Content Writer
Location: 100% Remote (US Only)
Compensation: $65,000-72,000
Reports to: Content Manager

The Lead Content Writer plays a critical role within the marketing team, producing clear, compelling, and conversion-focused content for Served With Honor and its veteran-serving brands. This role is responsible for writing and refining content across websites, landing pages, blogs, email campaigns, paid ads, and social channels—always with a focus on empathy, accuracy, and impact.

The ideal candidate is a highly skilled and versatile writer with a strong command of written English, an understanding of persuasive storytelling, and the ability to tailor messaging to a veteran audience. This position works closely with the broader marketing and content team, takes creative direction, and contributes to a mission-driven organization focused on improving the lives of veterans. While this role does not currently involve people management, future leadership opportunities may develop over time.

What you will do:

• Write and oversee high-quality content across digital channels: websites, landing pages, blogs, email, paid ads, and social media

• Follow and execute against a content strategy that aligns with marketing goals and veteran audience needs

• Craft content using the hook–story–offer framework for maximum engagement and clarity

• Edit and optimize existing content for grammar, clarity, emotional resonance, SEO, and lead generation

• Format and publish content using WordPress, with a focus on SEO and accessibility

• Support multimedia efforts with clear, concise video scriptwriting as needed

• Create internal communications and event-related content such as announcements, invites, and updates

• Collaborate with cross-functional departments to support marketing campaigns and initiatives

• Stay current on veteran-related topics, content marketing best practices, and evolving SEO trends

• Support other copy and editing needs from HR, executive leadership, and internal teams as needed

What you will bring:

• 3+ years of experience in content writing, copywriting, or digital marketing

• Demonstrated excellence in: Website and landing page copy, Ad copy (e.g., Google, Facebook, LinkedIn), Email and social copy

• Hook–story–offer copywriting

• Strong command of written English and grammar, with high attention to detail

• Ability to write empathetically for a veteran and military-connected audience

• Strong verbal and written communication skills

• Ability to both take direction and lead content execution independently

• Experience with Microsoft Office tools (Teams, Word, Excel, PowerPoint, Outlook)

• Comfort working in a fully remote, collaborative environment

• Must provide own home office setup, including: Reliable high-speed internet

Preferred Qualifications:

• Familiarity with SEO tools such as SEMrush, Google Search Console, and Rank Math

• Experience using Google Analytics (GA4) to evaluate content performance and user behavior

• Experience publishing content in WordPress

• Exposure to platforms like Mailchimp, ClickFunnels, and Formidable Forms

• Experience editing and formatting content for lead generation

• Ability to contribute to quality assurance of written work produced by others

Compensation and Benefits:

Along with competitive pay, full-time employees are eligible for the following benefits:

• Healthcare: PPO and HSA plans

• Retirement: 401(k) with up to 3% employer match

• Flexible Spending: Health Savings Account (HSA) & Flexible Spending Accounts (FSA)

• Paid Time Off: 30 Days Paid Time Off (PTO), plus 12 paid holidays, including Christmas closure

• Insurance: Short and Long-Term Disability, Life Insurance

• Family & Medical Leave: Paid Parental Leave, Military Leave, and Bereavement Leave

• Other Benefits: Employee discounts, Jury Duty Pay, Time-Off to Vote, and more

This position is NOT APPLICABLE to residents of: Alabama, California, Colorado, Kentucky, Montana, New York, North Dakota, Ohio, Oregon, Washington, Wyoming.

Served With Honor is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, marital status, disability or any other basis prohibited by law.