Campaign Analyst

Position summary:

The Analyst role drives operational efficiency throughout the company and this fast-paced position supports multiple teams, ensuring seamless operations and contributing to our dynamic, travel-centric environment. In the Analyst role you will play a critical role within the team by ensuring our digital advertising campaigns are structured effectively, provide accurate data for decision-making, meet client requests promptly, and develop improved methods to maintain data quality across our systems. This role involves exposure to Sojern’s digital advertising channels, focusing primarily on Facebook and some Display. The successful candidate will be highly detail-oriented and capable of communicating information and recommendations to various teams across the business.

If you thrive in a fast-paced, innovative and collaborative environment, and are excited by the idea to make impactful data-driven decisions every day, then Sojern is the place for you!

What you will do:

• Manage Facebook campaigns by combining audience segmentation, bidding, delivery and pricing strategies to extract optimal conversion based performance by leveraging travel data.

• Develop and optimize processes for digital advertising campaigns (Facebook/Instagram/Meta) which contribute to running campaigns at or above expected performance metrics and benchmarks.

• Define a campaign’s target needs and requirements by working with the Commercial team to understand and deliver the client’s performance expectations.

• Create best practices documentation and roll out your techniques to the Client Success and fellow AdOps team members globally.

• Work with Sojern’s trafficking team to improve Facebook campaign creation processes.

• Collaborate with the Product, Engineering, and Data Science teams on various data and automation related projects.

• Develop Tableau dashboards that allow leadership to view Sojern’s Facebook business in a meaningful way and allow the Ad Operations team to more efficiently perform day-to-day responsibilities

• Communicate your insights and techniques to multiple internal stakeholders; diligent written and excellent presentation skills are key.

• Be rigorously Data Driven in every aspect of your work, insights, and communications.

• Bring your deep problem solving and analytical skills to ferret out the techniques necessary to optimize campaigns that leaves the competition scratching their heads.

What you bring to the table: 

• BS in Business, Data Analytics, Economics, Marketing, Management, Data Science, Computer Science, Mathematics, Statistics, or related field; MBA or graduate degree a plus.

• 2-4 years of hands-on experience in data or business analytics role, with at least 1 year of experience in digital advertising preferred.

• Experience with Facebook/Instagram/Meta required, and a plus with Display Programmatic and/or Search Engine Marketing experience.

• Experience extracting, analyzing, and sharing insights derived from data using various tools such as Excel, SQL, Python, and Tableau preferred.

• A positive attitude each day.  As a team, we support each other through training and ad hoc help.

• Excellent oral and written communication skills.

• Ability to work in a fast paced environment, balance multiple priorities, and work with remote offices.

What we have for you:

We take a whole-person approach to create a Sojernista Experience that allows our people to thrive, not just as employees, but as humans. As an employee of Sojern, you would benefit from this in the following ways:

• Rewards & Recognition: Competitive compensation packages, stock options offered to every employee, Bonusly program to reward and recognize team wins and performance, plus employees can take up to 40 hours of paid time per year to volunteer and give back to the community 

• Flexibility: Flexi-Friday benefit, hybrid or remote work options for most roles, time-zone friendly work hours with async collaboration

• Connection: Team offsites planned annually, six employee resources groups, regular virtual and in office team building events, monthly company All Hands & leadership Q&As

• Wellbeing: PTO allowance to recharge, comprehensive healthcare options, paid parental leave (16 weeks for birthing parents; 12 weeks for non-birthing parents), retirement contributions and investment options (for applicable locations), travel benefits (hotel stay benefit & IATA membership), plus mental health, wellness & financial health resources

• Growth: Learning & development stipend, mentorship program, career development programs, leadership training

• Productivity: Home office tech set up (laptop, monitor, keyboard, mouse), monthly internet and phone allowance, modern tools to communicate and collaborate (Slack, Google Suite)

Our Sojernista First workplace philosophy is designed to take a flexible approach, recognizing that the needs of our employees may differ depending on their role, team, or location. What does not differ is our focus on building genuine connections, increasing global collaboration, and providing programs, tools and resources centered around the needs and wellbeing of our employees, regardless if you are working in an office, hybrid, or fully remote. #LI-LC1 #LI-Remote

About Sojern:

At Sojern, we believe in the power of travel as a way to bring the world together. It is that passion that drives Sojern to build smart digital solutions that help travel marketers reach travelers efficiently, and increase long-term growth, customer loyalty and profitability.

Our customers include hotels, attractions and tourism boards, and they use the power of machine learning, data science and real-time traveler data in Sojern’s products to build direct relationships with travelers across social, mobile and the web. Now, more than ever, our thousands of customers rely on Sojern to drive visits, bookings, and ticket sales by engaging with travelers as they plan their travel.

As a globally distributed company, we are headquartered in San Francisco with employees based in 14 countries and counting. Our team is passionate about travel and the core values that define our culture: Win as a Team, Embrace Inclusion, Be Genuine, Deliver Wow, and Center Around the Customer. Check out our Glassdoor reviews! #LI-Remote #LI-LC1

Hiring Locations:

US Roles at Sojern based outside of our Omaha, NE or San Francisco, CA office can sit in any of the following states: AZ, CA, CO, CT, FL, GA, IL, IN, IA, KS, MA, MI, MN, MO, NE, NJ, NY, NC, PA, SD, TN, TX, UT, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.

CA residents: For information on the personal information that Sojern collects when you apply for this job, and how that information is handled, please see the Sojern Privacy Policy.

Disclosure - Pre-Employment Requirements:

All candidates offered employment by Sojern may be subject to pre-employment requirements, including but not limited to a background check. Sojern is compliant with all federal and local laws with consideration to pre-employment requirements.

Our Commitment to Diversity Equity and Inclusion:

At Sojern, we work to create a brave space that seeks out, embraces, and promotes diverse thoughts, beliefs, and experiences of Sojernistas globally.

We are building a workforce that represents the customer base we are serving and the world we live in. A diversified workforce is an innovative workforce. Just as there is no one typical traveler, there is no one typical employee. We foster diversity and inclusion across the company, actively seeking to amplify underrepresented voices and apply diverse perspectives to ensure products, policies, and programs are relevant for our employees and clients alike.

Embracing our differences and celebrating them moves us towards our goal of making travel inclusive of all. Sojern’s S-Groups (employee resource groups) are a core aspect of our culture, fostering belonging and connection, inspiring learning, and creating opportunities for all Sojernistas across the globe.

• SoEmpowered: Supporting, developing, and empowering those who identify as women at Sojern

• SoProud: Celebrating Sojern’s LGBTQIA+ community while creating an inclusive and safe space for community members 

• SoWell: Advocating for balance in life and overall wellbeing and providing space and resources for Sojernistas with different needs

• SoConnected: Creating space, connection and resources for Sojern’s young and rising professionals

• Parents & Caregivers: Helping families thrive with our community of parents and caregivers

• Sojern Gives Back: Supporting underrepresented communities and social causes, striving to make a global and local impact

We also have employee-run Slack channels for those with specific interests, for example plant lovers, pets and more.

At Sojern, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, gender orientation, sexual orientation, age, marital status, veteran status, or disability status.

Sojern is committed to providing reasonable accommodation for individuals with disabilities. Please inform your TA Partner if you are requesting a reasonable accommodation.