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Marketing Analytics Lead - Marketing Agency

Role Title:
Marketing Analytics Lead

Seniority Level:
Mid-to-Senior Level (suitable for someone with 3–5 years of experience)

Overview:

We're looking for a sharp, technically skilled Marketing Analytics Lead to join our team. This role sits at the intersection of data engineering and performance marketing — perfect for someone who loves structuring messy data, building clear dashboards, and uncovering insights that drive real business outcomes.


Key Responsibilities:

Data Integration & Management

  • Aggregate and normalize performance data from Google Analytics (UA & GA4), Google Ads, Meta (Facebook/Instagram), Taboola, and other online platforms

  • Work seamlessly with CSVs, APIs, Looker Studio connectors, and other data formats to centralize and standardize datasets

  • Build and maintain automated data pipelines and reporting infrastructure using BigQuery, Looker Studio, Excel, and Google Sheets

  • Ensure data quality and consistency through validation checks, reconciliation processes, and anomaly detection

Performance Tracking & Analytics

  • Build dashboards and reports that track core KPIs such as ROAS, CTR, CPA, and conversion events across marketing platforms

  • Develop and refine multi-touch attribution models and marketing mix analyses to understand channel contribution

  • Conduct deep-dive analyses to identify trends, performance outliers, and optimization opportunities

  • Support experimentation efforts, including A/B testing and incrementality analysis when applicable

Collaboration, Forecasting & Strategic Insights

  • Partner closely with marketing, paid media, and finance teams to forecast, analyze, and report on live campaign performance

  • Support strategic planning and budget pacing through forecasting models and scenario analysis

  • Translate complex data into actionable insights and present findings through weekly executive-level slide decks

  • Communicate clearly with both technical and non-technical stakeholders to ensure alignment on goals, KPIs, and performance learnings

  • Remain adaptable to evolving tools and marketing technologies (e.g., Amplitude, Funnel.io, Mixpanel) as the analytics stack grows




This job is closed
But you can apply to other open Remote Data Analyst jobs