Senior B2B Outbound Growth Strategist

Senior B2B Outbound Growth Strategist — Turf Distributors

AI / HubSpot / Outbound Prospecting / Social Media Outreach / Appointment Generation

Company: Turf Distributors

Location: 100% Remote — Worldwide

Employment: Full-Time | Flexible Schedule

Compensation: 60-Day Guaranteed Base + Uncapped Appointment Commissions

Payment: Monthly via Wise, Deel, or PayPal

BEFORE POSTING, FILL IN:

• Application email or link: natalie.romero@thedgcompany.com

• Application deadline: Rolling — first great applicant wins

READ THIS FIRST

I’m the founder of Turf Distributors.

I’ve spent years building and scaling businesses in traditional industries, finding opportunities where most companies are still operating the old-fashioned way.

Today, we’re building something much bigger.

Turf Distributors is one of the largest privately held wholesale artificial grass suppliers in the United States, with ambitions to double our business in a short period of time.

We’ve built a national distribution platform designed to give our customers advantages that most suppliers simply can’t offer.

Here’s what makes us different:

• Wholesale-focused business model: We supply artificial grass in bulk to turf suppliers, landscape material distributors, and stocking contractors. We don’t compete with our customers by chasing homeowner installations or offering retail cut-and-deliver services.

• Nationwide inventory and distribution: Our extensive U.S. inventory and warehouse infrastructure allow customers to purchase products without tying up substantial capital in inventory or expensive warehouse space.

• Aggressive pricing: Our scale and direct sourcing relationships allow us to offer extremely competitive wholesale pricing, including landscape turf starting at just $0.39 per square foot.

• Product innovation: From realistic premium landscape turf to U.S.-made products and innovative nylon non-melt options, we continuously introduce products that give our customers new opportunities to grow.

• We help our customers generate business: Through our Turf Finder platform and marketing efforts, we connect homeowners and contractors with local suppliers instead of competing for those sales ourselves.

• Built for growth: We have the infrastructure, inventory, and sales organization to support significant expansion without requiring our customers to make the same investments.

Our goal is simple: Help our customers grow their businesses while we aggressively grow ours.

Now I want to build a world-class outbound prospecting machine to accelerate that growth.

Here’s the opportunity.

There are thousands of businesses across the United States that could benefit from working with us. Many don’t realize how much money, warehouse space, and working capital they could save, or how much additional revenue they could generate by partnering with a supplier like us.

I don’t want someone sending 500 generic emails a day hoping somebody responds.

I want someone who can independently research these businesses, understand their supply chains, identify what matters to their owners, and create compelling outreach that makes them want to learn more.

Someone who understands that telling a business owner we sell artificial grass isn’t exciting.

But showing them how they could expand their product offering, free up working capital, eliminate unnecessary overhead, improve margins, or generate more customers?

That’s how you get their attention.

You need to understand the psychology behind getting a response, create offers and calls to action that generate real interest, and turn that knowledge into a scalable outbound sales engine using AI, HubSpot, email, SMS, social media, and automation.

I’m looking for someone with real vision who brings ideas I haven’t thought of, constantly tests new approaches, and takes ownership of results.

This is a builder position for someone who wants to help us double our business and ultimately scale toward becoming a billion-dollar distribution company.

If you’re an appointment setter waiting for someone to hand you a list and a script, close this tab.

If you can consistently put qualified buyers in front of our sales team, keep reading.

HOW THIS SEAT FITS

You’ll work directly with our sales leadership team.

We already have salespeople responsible for closing new customers and expanding existing relationships.

Your job is to keep their calendars filled with qualified opportunities.

Our existing team handles paid advertising and inbound lead generation.

You own proactive outbound customer acquisition.

This is a hands-on builder position, not a management role.

We don’t need someone to rebuild our entire sales process. We need someone who can use our existing infrastructure to build an exceptional outbound customer acquisition engine.

WHAT YOU’LL OWN

1. Industry Research & Customer Psychology

Become an expert in our industry without needing extensive training.

Research our business, products, customers, competitors, and supply chain.

Understand what motivates different types of wholesale buyers.

Identify their challenges and develop compelling reasons for them to consider Turf Distributors.

For example, understand how our inventory, wholesale pricing, distribution capabilities, and supplier-focused business model could help customers grow.

We expect you to find opportunities and create messaging, not wait for someone to write your scripts.

2. AI-Powered Prospect Research

Use AI tools and online research to identify potential wholesale customers throughout the United States.

Find artificial turf suppliers, landscape material distributors, building material suppliers, and stocking contractors.

Identify business owners, purchasing managers, and other decision-makers.

Research companies, verify business contact information, and identify purchasing opportunities.

Continuously build and maintain a database of qualified prospects.

Use AI to make your research faster, smarter, and more scalable.

3. Outbound Messaging That Actually Converts

Develop compelling email, compliant SMS, and social media outreach campaigns.

Create personalized messaging for different customer segments.

Understand how to present an offer that makes a business owner genuinely interested in learning more.

Test subject lines, offers, messaging, calls to action, and follow-up strategies.

We don’t want generic messages that look like every other cold email.

We want campaigns that generate genuine conversations with potential wholesale buyers.

4. Social Media Outreach

Use LinkedIn, Facebook, Instagram, and other platforms where turf suppliers, landscape distributors, and contractors are active to find and engage potential wholesale buyers.

Build a professional presence that represents Turf Distributors and gives prospects a reason to connect.

Send personalized connection requests and direct messages based on research, not copy-and-paste templates.

Engage with prospects’ posts, industry groups, and business pages to warm up conversations before reaching out.

Coordinate social touches with your email and SMS sequences so every channel works together.

Follow each platform’s rules and use only company-approved accounts. Log all social outreach and conversations in HubSpot.

We don’t want spam. We want real conversations that turn into qualified meetings.

5. HubSpot Execution & Automation

Build and manage your outbound campaigns directly within our existing HubSpot environment.

Own prospect lists, segmentation, sequences, automated follow-ups, nurturing workflows, and reporting.

Use AI and automation to increase efficiency without sacrificing personalization.

Maintain clean, accurate CRM records.

All prospect data and outreach activity must remain within company-approved systems, with HubSpot as our central CRM.

You won’t be expected to rebuild our entire CRM. You’ll be expected to use it exceptionally well.

6. Qualified Appointment Generation

Identify interested prospects and convert them into scheduled meetings with our sales representatives.

Qualify prospects before scheduling.

Make sure meetings are relevant and properly documented.

Follow up to improve attendance rates.

Our team should know who they’re meeting, what the business does, what opportunity exists, and why the prospect is interested.

Your primary performance metric is qualified appointments that actually happen.

7. Continuous Optimization

Monitor prospecting activity, response rates, conversion rates, appointments booked, and completed meetings.

Identify what’s working and what isn’t, across email, SMS, and social media.

Develop new campaigns and creative strategies.

Bring ideas we haven’t thought of.

Constantly ask yourself:

How can I generate more qualified meetings through better research, stronger messaging, and smarter automation?

YOU MUST HAVE

• Proven experience generating qualified B2B sales appointments through outbound prospecting.

• Advanced HubSpot experience, including sequences, workflows, segmentation, and reporting.

• Strong experience using AI for prospect research, personalization, and campaign development.

• Experience using LinkedIn and other social media platforms for B2B prospecting, relationship building, and direct outreach.

• Exceptional written English.

• Deep understanding of persuasive copywriting and compelling calls to action.

• Experience researching unfamiliar industries and identifying customer pain points.

• Strong analytical skills and experience improving campaign conversion rates.

• Experience targeting business owners and purchasing decision-makers.

• A documented track record of generating measurable outbound sales results.

• The ability to work independently without constant instruction.

• Strong creativity, resourcefulness, and ownership.

Experience with Apollo, Clay, ChatGPT, Claude, LinkedIn Sales Navigator, Make, Zapier, and other prospecting tools is a plus.

You must also understand applicable U.S. email-marketing requirements, compliant SMS outreach practices, and the outreach rules of each social media platform you use.

We’re looking for someone who knows how to generate results, not someone who simply knows how to operate software.

WORK FROM ANYWHERE

We don’t care where you live.

We’re searching for exceptional talent worldwide.

You can work during the hours when you’re most productive.

Our outreach targets businesses in the United States, so campaigns and automated follow-ups must run at appropriate U.S. business hours.

You’ll need to attend approximately two or three team meetings per week during U.S. business hours.

Outside of those meetings, you control your schedule.

We care about results, not how many hours you’re sitting in front of a computer.

COMPENSATION — UNLIMITED EARNING POTENTIAL

We want ambitious people who believe in their ability to deliver results.

And we want to reward exceptional performance from Day 1.

Your compensation:

First 60 Days — Guaranteed Base + Commission

• $2,500 USD per month guaranteed base salary.

• $60 per completed, qualified appointment starting on Day 1.

• No commission cap.

Day 61 Onward — Uncapped Commission

• $60 per completed, qualified appointment.

• No ongoing base salary.

• Unlimited earning potential.

• Paid monthly via Wise, Deel, or PayPal.

YOUR MONTHLY EARNING POTENTIAL

Qualified Appointments per Month

Monthly Commission

20

$1,200

40

$2,400

60

$3,600

80

$4,800

100

$6,000

150

$9,000

200

$12,000

250

$15,000

300

$18,000

During the first 60 days, the guaranteed $2,500 monthly base salary is paid in addition to these commissions.

THINK BIGGER.

Our initial goal is 30–40 qualified appointments per month.

But we’re not hiring someone to think small.

We’re building a national outbound prospecting engine, and our ambition is to double our business in a short period of time.

We already have the products, nationwide infrastructure, competitive advantages, and salespeople ready to close business.

Your job is to build the outbound system that gets qualified buyers in front of them.

100 appointments = $6,000/month.

200 appointments = $12,000/month.

300 appointments = $18,000/month — or $216,000/year in potential appointment commissions.

Is that easy? No.

Is it guaranteed? Absolutely not.

But if you can combine AI-powered prospecting, persuasive messaging, social media outreach, HubSpot automation, and exceptional outbound strategy to generate genuine buyer interest, we want you to have the opportunity to earn exceptionally well.

No ceiling. No arbitrary commission limits. Your results determine your income.

WHAT COUNTS AS A QUALIFIED APPOINTMENT?

An appointment qualifies for commission when:

• The prospect is a legitimate potential wholesale customer with the ability to purchase artificial turf in bulk.

• The business meets our target customer criteria.

• The meeting involves an appropriate decision-maker or purchasing contact.

• The prospect attends and completes the scheduled meeting with our sales team.

• The opportunity is properly documented in HubSpot.

No commissions are earned for no-shows, duplicate opportunities, unqualified prospects, or meetings booked solely to inflate numbers.

We reward quality appointments that create real sales opportunities, not simply calendar bookings.

HOW TO APPLY — AND HOW I’LL KNOW YOU’RE REAL

Talkers can’t fake this. Great strategists will love it.

I don’t care how impressive your résumé looks if you can’t demonstrate how you think and what you’ve accomplished.

Send me all four:

1. Research Our Business

Visit TurfDistributors.com.

Spend time researching our company, the artificial turf industry, our customers, competitors, and supply chain.

Tell me:

• Who should we be targeting?

• Why should those businesses want to work with us?

• What competitive advantages would you use to get their attention?

• What opportunities do you see that we might be overlooking?

I’m specifically looking for someone who can learn our industry independently and identify opportunities without being handed all the answers.

2. Show Me How You Would Get Appointments

Create three examples of outbound messages targeting three different types of potential customers. At least one should be a social media message, such as a LinkedIn, Facebook, or Instagram direct message.

For each message, explain:

• Who you’re targeting.

• What problem you’re solving.

• Why the customer should care.

• What your call to action would be.

• Why you believe your message would generate a response.

I don’t want generic sales pitches.

I want to see that you understand how to make someone interested.

3. Prove You’ve Done This Before

Show me an outbound campaign you’ve personally built.

Tell me how you identified prospects, developed messaging, used HubSpot or similar tools, and generated results.

Share actual numbers.

How many prospects did you contact?

What were your response rates?

How many qualified appointments did you generate?

What did you learn?

Show screenshots, workflows, campaign examples, or results where possible, without disclosing confidential customer information.

4. Record a 3–5 Minute Loom Video

Record your screen and voice walking me through your findings, campaign ideas, and previous results.

I want to see how you think.

I want to understand how you approach a new industry.

And most importantly, I want to see whether you have the creativity and business understanding to generate appointments without someone constantly telling you what to do.

APPLICATION INSTRUCTIONS

Start your email subject line with:

GROWTH — [Your Best Outbound Result]

Example:

GROWTH — Generated 64 Qualified B2B Meetings in 30 Days

Include your Loom video link, supporting examples, and application.

Send everything to: Natalie.romero@thedgcompany.com

Applications without a Loom video or the required subject line will not be considered.

WHAT HAPPENS NEXT

If your application and Loom video impress us, we’ll invite you to a Microsoft Teams or Zoom interview.

We’ll discuss your experience, ideas, and how you would approach building our outbound prospecting engine.

Finalists may be invited to complete a short paid practical assignment.

We’re looking for someone interested in a long-term, full-time position.

DON’T BOTHER APPLYING IF…

• You’re simply an appointment setter who follows scripts.

• You rely on generic mass emails or copy-and-paste social media messages instead of understanding your prospects.

• You need someone to explain every detail of an industry before you can start researching.

• You know how to operate HubSpot but don’t know how to build effective outbound campaigns.

• You’ve never personally generated measurable B2B sales appointments.

• You can’t write persuasive, professional English.

• You aren’t comfortable using AI and automation.

• You prefer being told what to do instead of bringing your own ideas.

• You’re an agency or freelancer looking for projects.

• You’re uncomfortable with performance-based compensation.

• You skipped the Loom video requirement.

I’m looking for someone who sees opportunities others miss, understands what motivates buyers, and knows how to turn those insights into appointments.

We provide the inventory, infrastructure, technology, and sales team.

You bring the strategy, creativity, and execution.

If you’re the person I’m describing, prove it.

Rolling applications — first great applicant wins.