Senior Influencer Manager

TheSoul Publishing is an award-winning digital studio that produces entertaining, positive, and original content for a global audience and distributes it through social media channels as well as streaming platforms. We're a fast-moving, creative, and international company: with a global team of 2000+ talents, 40+ projects in 20 languages, and 2 billion subscribers worldwide, we don't take our foot off the gas and continue to grow further.

We are currently looking for a Senior Influencer Manager / Lead to join our Special Projects team and support the launch and execution of influencer campaigns for our Music Label. This is a project-based role, where you will take the lead in developing and implementing creative promotion strategies for both original tracks and managed artists.

2,000+

employees

70+

countries

Job responsibilities:

• Develop and implement influencer-driven music promotion strategies for TheSoul Music (original O&O tracks and managed artists).

• Continuously expand and maintain a database of influencers on TikTok, YouTube, Instagram, Snapchat, and other platforms.

• Select influencers aligned with campaign goals, spanning nano, micro, mid-tier, and top-tier levels.

• Establish and maintain communication with influencers and agents: negotiate terms, close agreements, and manage ongoing relationships.

• Oversee the full campaign cycle: from sourcing and negotiations to creative brief writing, approvals, and reporting.

• Review and approve scripts, draft videos, and final creatives to ensure content quality and brand consistency.

• Manage campaign budgets, monitor expenses, and optimise performance.

• Track key performance metrics (reach, engagement, ROI, etc.), prepare reports, and present results to stakeholders.

• Monitor current content trends on TikTok, YouTube Shorts, Instagram Reels, and Snapchat Spotlight, integrating them into promotion strategies.

• Collaborate with internal teams (PR, SMM, production, A&R) to ensure comprehensive promotion of releases.

• Analyse competitors’ activity and identify new opportunities for growth.

Requirements:

• 4–5+ years of proven experience in influencer marketing, specifically in music and artist promotion.

• Track record of executing medium- to large-scale campaigns (e.g., music seeding, artist promotion).

• Strong ability to attract, negotiate with, and manage influencers at all levels.

• Experience in writing and executing creative briefs.

• Skilled in reviewing and approving influencer content, ensuring both quality and alignment with goals.

• Excellent organisational skills: able to assign tasks, oversee deliverables, and ensure deadlines are met across multiple projects.

• Solid understanding of social media and music platform dynamics.

• Proactive, detail-oriented, and adaptable to fast-paced, remote-friendly environments.

• Strong communication and negotiation skills.

• Fluent in English (written and verbal).

What we offer:

• Project-based collaboration with a flexible schedule (approx. 6h/working day).

• Competitive compensation.

• Opportunity to work on high-impact influencer campaigns in the music industry.

• A dynamic, creative, and international work environment with diverse content formats and teams.

• The chance to directly influence the promotion of artists and music releases for a global audience.

Your application will be reviewed carefully by our team, and if we are ready to move forward, one of our recruiters will contact you to explain the next steps.

TheSoul Publishing is an equal-opportunity employer, and we are committed to creating an inclusive environment for all employees. We celebrate diversity and do not discriminate based on race, colour, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other characteristics protected by law. We care for the privacy of our candidates; all the data you provide is maintained, protected, and confidential.